FTP Adopts a Highway for #EarthDay2016

Fresh Touch Publicity adopted a two-mile radius of Highway 61 through the state of Tennessee's Adopt-a-Highway program for #EarthDay2016. #theFRESHteam joined with P.A.U.S.E. Women's Organization of the University of Memphis for the cleanup. We started from the Tennessee/Mississippi state line on Third Street to almost the Weaver Road intersection. We finished with eight bags of trash. We'll be completing three more cleanups by next April. A sign will be put up soon in Fresh Touch Publicity's name.

Special shout out to our event sponsors the #BePrivileged Brand for providing water during the cleanup and to Tennessee BAEO for providing lunch and giving a great presentation.

cleanup ladies1

cleanup ladies 2

cleanup lunch

Welcome our newest #SimplyGiving Project team members

[caption id="attachment_1381" align="alignleft" width="250"]Amber Covington, Volunteer Coordinator Amber Covington, Volunteer Coordinator[/caption]

Amber, a native Memphian, will be leading and training the 20+ volunteers for our 5th Annual #SimplyGiving Project is currently a Business Development Specialist with Maximus Workforce Services. She has worked in workforce development for the past 8+ years. Amber completed her B.A. in Psychology from Vanderbilt University. Her future goal is to open a non-profit organization because she is passionate about working and helping in the community. She has volunteered with March of Dimes and several local political campaigns. Currently, she is a Crosstown Development Workforce Committee member. Also, she is an active member of Riverside Missionary Baptist Church. Amber enjoys spending time with family, playing sports, and baking desserts. She is married to Asa Covington and they have two children, Cody and Brooklyn.

 

[caption id="attachment_1383" align="alignleft" width="250"]Kaeyle Willis, Event Logistics Coordinator Kaeyle Willis, Event Logistics Coordinator[/caption]

Kaeyla connects people to new ideas and creates engaging, lasting experiences. She has been doing just that with handling all of the logistical aspects of the city-wide scavenger hunt, the marketing, the routes, etc. In 2015, she launched Kaete Event Logistics to assist small business owners in planning and executing their events. With six years of customer service experience, Kaeyla is not only deft at communication, but also problem solving. Throughout her collegiate career, Kaeyla has been actively involved in the planning and execution process for multiple on campus organizations such as the Professional Assertive United Sisters of Excellence. She’s also tackled event planning in her internships, both locally and nationally. A native of Memphis, Tennessee, Kaeyla actively works to give back to the city by volunteering for local non-profit organizations such as the Women's Foundation for a Greater Memphis and the Young Women Philanthropists. Kaeyla currently resides in Memphis, where she is a Marketing student at the University of Memphis.

 

REGISTER TO SUPPORT THE 5TH ANNUAL #SIMPLYGIVING PROJECT OR BECOME A SPONSOR: http://bit.ly/1dmd9Ol

REGISTER TO BECOME A VOLUNTEER: http://bit.ly/sg5volunteers

Memphis, Nominate Your Fave Nonprofit for #SimplyGiving Project

Fresh Touch Publicity wants the Memphis community to nominate local nonprofits for its 5th Annual #SimplyGiving Project, a grassroots fundraiser for a local nonprofit organization. FTP’s internal team & supporters usually pick a recipient, but they wanted to make it a collaborative, community effort this year. Nominations are made online at http://ftpublicity.com/simply-giving-project/ and it runs through Friday, May 8.

The criteria to nominate a nonprofit is it has to be located and serve the city of Memphis for at least one year, has to have an annual revenue of less than $100K, and a 501c3 certification isn’t required.

“There isn’t a way for us to know about all of the nonprofits in the city so we decided to ask the people in our community,” said TJ Jefferson, Principal Owner of Fresh Touch Publicity. “We teach our clients about collaboration and here is our opportunity to practice what we preach.”

The inaugural #SimplyGiving Project was created in Atlanta in 2011, when they raised over $800 and collected groceries for a local nonprofit called H.O.P.E. Family Resource Center. FTP moved to Memphis in 2012 and raised over $2500 and collected over 1500lbs of tangible items such as food, clothes, shoes, personal hygiene items, school and kitchen supplies through the #SimplyGiving Project.

We are still finalizing sponsors so anyone who is interested can email us at simplygiving@ftpublicity.com.