The #HERoineLegacy Magazine- 2017 Edition

Dear Potential Sponsor,

I am passionate about Memphis, Philanthropy, and Business and anytime I can incorporate all three in one event, I’ll jump on it. I love honoring people while they’re still here! So I created the HERoine Legacy Magazine to do just that for March 2016 Women’s History Month. I chose nine women to interview who I believed had fully taken advantage of the opportunity that women of our past had paved for us to be able to own businesses, preach the word, write books, lead professional organizations, etc. We’re honoring the impact of those brave women of our past. The HERoine Legacy magazine was a hit and we only released it digitally.

This year, we wanted to do a physical celebration by hosting a HERoine Legacy Honors Brunch for the class of 2017 honorees. This year’s theme will be “Passing the Torch.” We’re going to have three legendary trailblazers of Memphis to speak about their experiences and literally pass the torch to the honorees and give them a challenge of how to continue moving forth. We want it to be a private event for young ladies in high school and college to attend and then we’ll have the honorees to pass the torch and issue a challenge to them, too. We want it to be an event of multi-generational women in a room honoring, celebrating, challenging, and inspiring each other. We need your help to make this possible.

We’ve secured the venue at Covenant Memphis, but we will need to rent chairs and tables and purchase catering services, decorations, trophies/plaques, entertainment, photography/videography services, printing services for the magazine and event program, giftbags, etc. We need this to ensure a memorable event.

Fresh Touch Publicity will handle all of the public relations, marketing, social media & publicity efforts. We thank you and look forward to having your support and will be happy to answer any additional questions. You can contact me directly at tjefferson@ftpublicity.com.

Simply Yours,
TJ Jefferson
Principal Owner of Fresh Touch Publicity
www.ftpublicity.com

screen grab of THL Sponsorship Deck


The #HERoineLegacy Sponsorship Packages




HERoineLegacyBrunch Sponsorship Deck 2017

FTP Adopts a Highway for #EarthDay2016

Fresh Touch Publicity adopted a two-mile radius of Highway 61 through the state of Tennessee's Adopt-a-Highway program for #EarthDay2016. #theFRESHteam joined with P.A.U.S.E. Women's Organization of the University of Memphis for the cleanup. We started from the Tennessee/Mississippi state line on Third Street to almost the Weaver Road intersection. We finished with eight bags of trash. We'll be completing three more cleanups by next April. A sign will be put up soon in Fresh Touch Publicity's name.

Special shout out to our event sponsors the #BePrivileged Brand for providing water during the cleanup and to Tennessee BAEO for providing lunch and giving a great presentation.

cleanup ladies1

cleanup ladies 2

cleanup lunch

FTP Celebrates Women’s History Month with an Online Magazine Launch

Fresh Touch Publicity will be launching The #HERoineLegacy online magazine in honor of Women's History Month. Instead of highlighting all of the amazing women of our past, #theFRESHteam decided to highlight the women of today who took advantage of the path created by those amazing women of our past. The #HERoineLegacy will give you a first look at these lady heroes who are making strides towards etching a legacy for themselves- big or small.

The #HERoineLegacy's official publication date will be Wednesday, March 23 at 3:08pm, in honor of Addie L. Wyatt's recent March 8 birthday, who will be featured in the magazine and who is the great-grandmother of our Creative Director, Brian K. Wyatt, Jr.

"I decided to take an assessment of the women around me and I got excited that I am privy to know some great, everyday women," said TJ Jefferson, FTP's owner. "Their stories may not normally make your national headlines but I bet when you read their stories, you're going to want to know more about them."

The women included in this inaugural edition are (in last name order): Sherpri Giles, LaKeisha Harrison, LaKisha Johnson, Lauren Mattox, Ashley Northington, LaTrice Ryan, Tami Sawyer, TaSheba Thornton, and Karen Williams. This group consists of entrepreneurs, corporate climbers, community drivers, purpose walkers, and faith followers.

"It's a diverse group as far as background," Jefferson said. "At the end of the day, we're all women so some parts of their stories may be similar but the key takeaway is there is more than one way to overcome an obstacle or get to the road of success. These women take you on the journey with them and it's a beautiful view. I can't wait to everyone reads their stories."

In the meantime, follow us on Facebook to read quotes from these dynamic women. There are no immediate plans to expand the online magazine beyond March except to honor a new set of women next year.

Meet the #SimplyGiving Project Scavenger Hunt Participants

MEMPHIS, Tenn.- Seven Memphis-based community leaders and advocates will be representing local nonprofit organizations in a city-wide scavenger hunt during Fresh Touch Publicity's 5th Annual #SimplyGiving Project, a week-long grassroots fundraiser for local nonprofits, October 4-10. The date of the actual scavenger hunt is Saturday, October 10, 11 a.m. beginning at The Candle Bakery located at 2838 Hickory Hill Rd, Ste 11. Back in May, these nonprofit organizations were nominated to be represented during the scavenger hunt: the Memphis HBCU Scholarship Foundation, H.U.S.H. Inc, It's a Girl's World, Old Path Ministries, Our Grass Our Roots, Liberated Audio, and Raising the B.A.R.

The community leaders randomly will select the nonprofit that he or she will be trying to win the grand prize for. They will be paired with a representative of that organization and they will be given clues to different businesses around the city that will lead them to the finish line.

"It was important for us to use community leaders who know the city, who are already supporting local businesses and who advocate for the smaller nonprofit organizations," said TJ Jefferson, Principal Owner of Fresh Touch Publicity. "We choose people who may not always get spotlighted but they're doing the work anyways."

Volunteers are needed to help make the event a success. Sign up here: http://bit.ly/sg5volunteers. We will have a volunteer orientation but if you have any questions before then, contact Volunteer Coordinator Amber Covington at simplygiving@freshtouchpublicity.com
Sponsors and donors, Sign up here: http://bit.ly/1dmd9Ol

 

The people to represent these organizations are listed below:

(Read Bios HERE)

[caption id="attachment_1443" align="alignleft" width="299"]LaShundra Richmond- The Bold Victor LaShundra Richmond- The Bold Victor[/caption]

[caption id="attachment_1438" align="alignleft" width="169"]Chris Eggleston-The Enterprising Champ Chris Eggleston-The Enterprising Champ[/caption]

[caption id="attachment_1442" align="alignleft" width="200"]Tami Sawyer- The Black People's Advocate Tami Sawyer- The Black People's Advocate[/caption]

[caption id="attachment_1437" align="alignleft" width="225"]Aaron Knox- The Hopeful Millennial .... Aaron Knox- The Hopeful Millennial
....[/caption]

 

[caption id="attachment_1440" align="alignleft" width="300"]Ena Esco- The Radio Babe Ena Esco- The Radio Babe[/caption]

[caption id="attachment_1439" align="alignleft" width="300"]DeVonte' Payton- The Memphis Choice DeVonte' Payton- The Memphis Choice[/caption]

[caption id="attachment_1441" align="alignleft" width="300"]Lucresha Wilson- The Natural Wonder Lucresha Wilson- The Natural Wonder[/caption]

Fresh Touch Publicity is a Memphis-based public relations and branding consultancy company designed to assist nonprofit organizations and faith-based businesses and organizations with maximizing their exposure within their targeted audience, their community and the Media.

Memphis, Nominate Your Fave Nonprofit for #SimplyGiving Project

Fresh Touch Publicity wants the Memphis community to nominate local nonprofits for its 5th Annual #SimplyGiving Project, a grassroots fundraiser for a local nonprofit organization. FTP’s internal team & supporters usually pick a recipient, but they wanted to make it a collaborative, community effort this year. Nominations are made online at http://ftpublicity.com/simply-giving-project/ and it runs through Friday, May 8.

The criteria to nominate a nonprofit is it has to be located and serve the city of Memphis for at least one year, has to have an annual revenue of less than $100K, and a 501c3 certification isn’t required.

“There isn’t a way for us to know about all of the nonprofits in the city so we decided to ask the people in our community,” said TJ Jefferson, Principal Owner of Fresh Touch Publicity. “We teach our clients about collaboration and here is our opportunity to practice what we preach.”

The inaugural #SimplyGiving Project was created in Atlanta in 2011, when they raised over $800 and collected groceries for a local nonprofit called H.O.P.E. Family Resource Center. FTP moved to Memphis in 2012 and raised over $2500 and collected over 1500lbs of tangible items such as food, clothes, shoes, personal hygiene items, school and kitchen supplies through the #SimplyGiving Project.

We are still finalizing sponsors so anyone who is interested can email us at simplygiving@ftpublicity.com.