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A Brand is not what YOU say it is; it's what THEY say it is!

As a small business owner or start-up business, we know that keeping costs down is imperative, but so is building your brand, which is necessary to gain new clients/customers. So how do you do both??? How do you create a connection with your client without breaking the bank?? Building a brand is a process but we've created a FREE Webinar to give you a blueprint on how to get started.

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Brand Your Nonexistence: Pack Your Toolkit

No one will argue that “word of mouth” still reigns supreme for securing new business. There is nothing better than a satisfied client speaking on behalf of your business without being paid to do so. However, in this digital age, your brand being nonexistent online is a problem. Why is it a problem? You’re missing out on a customer base and opportunities that your immediate circle may not be able to reach. So you have to S.H.O.W. your brand worthy online since according to PewResearch’s “U.S. Smartphone Use in 2015” 80%-97% of people 18 and up use their smartphones to browse the internet and use social networking sites. That’s a lot of people.

I know you were lead to believe that your brand is only your logo and, perhaps, your business card, but your brand Toolkit encompasses more than that. It's what your business is thought about and known for when you're not around. Like a contractor, you need the right things in your toolkit to brand your nonexistence online. First ask yourself “do you want a quick buzz or a timeless brand?” and “how will I S.H.O.W. it online?”

S- Start with an understanding of your SEO, which stands for search engine optimization. The simple understanding of SEO is finding the words that people use when searching Google for the products and services your business provides. For example, “faith-based pr company, Memphis public relations company, or pr for nonprofits” are great searches for Fresh Touch Publicity. Since FTP is aware of this, we use these keywords when we write on our website, in press releases and on social media posts.

H- I looooove hashtags!! You can tag your social media posts with relevant hashtags. It goes hand in hand with your SEO. Like we discussed in the aforementioned paragraph, we use some of those words as hashtags. We use #faithbased, #memphis, #publicrelations hashtags in our press releases, social media posts and tags on the blogs. Ask your friends & family to help push your hashtags. Since you’re reading this, use ours #FaithDiaries and #SimplyGiving.

O- Offer potential customers information of value. Share content that can be used via your blog and social networking sites. Refrain from always keeping information in general; be specific. I know you can’t give away all of your secrets but you can offer something like a webinar or an e-book in exchange for their email address or phone number.

W- A website should always be kept updated and all of your online activities should somehow filter through your website. You could have your social media feed, merchandise, blog, client news, client testimonials, and keywords to increase SEO. The goal is to use those website hits to get information about when, where how and who is accessing your website.

All-in-all, you want your potential clients to be able to find you online. Also, where your customers are parked online, then you need to pull-up there with your Brand Toolkit in tow. Don't miss out on potential clients that are looking for you online. If you don't have time to do it yourself, hire Fresh Touch Publicity to handle branding your online existence. Email us at inquiries@ftpublicity.com

@TJayPR

FTP Owner TJ Jefferson Starting Fiscal Year with Lots of Visibility

Memphis, Tenn. – Fresh Touch Publicity’s Principal Owner TJ Jefferson is beginning the fiscal year with four opportunities to expand her brand in front diverse audiences.

She kicks off August 12 with speaking to 12 mentors and their mentees from the local nonprofit organization Girlz Life about “Social Media Responsibility” with an interactive activity that will start the conversation between the mentors and mentees.

Next, TJ will moderate the “Redefining Philanthropy” session during the Memphis Urban League Young Professional’s “Uniting to Lead” Empowerment Conference at the Hilton Hotel on August 23. She sits on a few nonprofit boards, such as MULYP, and she organizes her own fundraiser every year for a local nonprofit organization through FTP’s “The Simply Giving Project”.

“Initially, TJ was on the panel but we asked her to moderate because she has such a great personality,” MULYP President Cynthia Daniels said.

The “Memphis Startup” group meets monthly at the University of Memphis and TJ will be speaking to them about Public Relations and its importance for the long-term goals of any business.

TJ ends the month with Fresh Touch Publicity hosting an encore presentation of the “The Social Media Circuit Training” workshop August 30. The interactive workshop gives quick social media know-hows to incorporate into businesses and nonprofit organizations’ profiles immediately.

“All of these opportunities show me that it’s time to step from behind FTP,” TJ says. “This day in business, people don’t buy in to company brands alone; they buy in to people.”

3 Tips to “NO” a Successful PR Campaign

You read that headline correctly. Yes, I know the difference between “no” and “know”. On the Public Relations consultant side we hear or have heard “no” quite often from potential clients, reporters, editors, potential sponsors, celebrity publicists and the list goes on. In our industry, you must have tough skin to endure closed door after closed door. Furthermore, we must have the know-how to ensure our clients still are getting their public relations wants and needs, but we must have the gumption to tell them, realistically, how to get there. Rarely, do we get an opportunity to say “No” ...until now. Here are three Tips to “No” your way into a successful PR Campaign.
 
“NO, WE CAN’T DEAL WITH THE BUDGET LATER.”
You will not have a successful anything without knowing what you can or can’t do, monetarily. Creativity only goes as far as the budget allows it to go. Meaning you have to have some monies set aside for the public relations campaign. Keyword is campaign. You don’t see politicians running a campaign without some money. Hence, you can’t navigate your public relations campaign without allocating the costs. Obviously, the bigger the budget, the less favors and coercing your public relations consultant has to do but either way, a budget must be addressed, first and foremost.
 
“NO, WE CAN’T MOVE UP THE DEADLINE.”
Your public relations campaign should detail a timeline with SMART Goals, strategies, and tactics. SMART is an acronym for Specific, Measurable, Achievable, Realistic and Time. The point of the timeline is because everything needs to happen in a strategic timeframe. A great public relations campaign can take up to six months to get some traction; it is not an overnight process. Research and consistency is what builds that traction. We always ask our clients do they want a “quick buzz” or a “timeless brand”. The timeless brand is going to need to meet the deadline set and not push it up because the client is just anxious.
 
“NO, WE CAN’T IGNORE WHAT YOUR AUDIENCE WANTS.”
Just because you like it doesn’t mean that’s what your audience wants. You may like Facebook but your targeted audience likes Instagram. You may want to be interviewed on the local ABC affiliate news broadcast but your audience listens to a local internet radio show. Bigger doesn’t always mean better. Being able to connect with your audience is better public relations for your Brand.
 
Let Fresh Touch Publicity help you connect directly to your audience. We can consult you on what to do and how to execute a successful PR campaign. Contact us today inquiries@ftpublicity.com.
 
@TJayPR