UPDATED: Fresh Touch Publicity’s Referral Program

We simply thrive off creating lasting partnerships and making money while we're at it. We're asking for YOUR help in being extended partners of #theFRESHteam and referring us to your network of amazing service-based companies, nonprofit organizations and individuals you know who needs public relations, branding, social media, marketing, media training, and web/graphic designing services. #theFREShteam wants to write YOU a check!! Here are the simple details:

You can receive a one-time $100 check from us EACH time you refer a potential partner to us AND they sign up for a package deal that results in a monthly retainer contract for services.
OR, you can receive referral points that will go towards services from #theFRESHteam each time a potential partner signs up for services from our a la carte list. For instances, if they just want a press release written and distributed, live posting on social media for a specific event, media training, graphic or website designs, etc.

We always asks potential partners how they hear about us so be SURE to tell them to use your name. Make sure you email us at inquiries@ftpublicity.com or fill out the form on the contact page or call or text us at 404-913-2122 and let us know it was YOU who referred them to us. That way we'll know exactly who to write out the check to. OK? Yep, it's that simple. Can't wait to break bread with you!

p.s. We want to THANK YOU so much for those of you who completed our survey regarding these incentives.

What’s Your Brand’s Alcoholic Equivalent?

Happy 2016!!! I hope it was everything you spoke it to be and more! If you're over 21 and you were anything like me, then a "spirit" was involved a little bit, somewhere in the celebration. I had a shot of Tennessee Honey (that's Jack Daniels for you non-Tennesseans) when the clock struck midnight. Now, when I'm out being fancy with my friends and colleagues, I usually indulge in a Lemon Drop Martini. As I was sipping one at my fave bar after a productive day, I began staring at the bottles on the top shelf. I'm one of those people who connect everything to business. So I asked myself which alcohol brand is the equivalent to Fresh Touch Publicity. Now if you know me, then you know I am a lightweight, so I was not drunk and I'm not that versed in the differences in the alcohols. So research was in order, and I don't mean taste-testing; I mean using my internet skills. ;-) My analysis came down to cost, value, and perception.

I know that top shelf alcohol tends to be more expensive because it is said to be the best. I think the word "expensive" for regular folks like me is subjective. We all have variations of opinions of what we consider expensive. For me, I am willing to spend more on local, limited things versus the name brand, more popular thing. Again, I relate everything back to business so I understand some of the challenges and limitations that a local, small business can go through in relation to pricing things slightly higher than a chain version of it. BUT to keep it real, I do appreciate and take advantage of some of the cheaper, chain version of things, too.

In the case of Fresh Touch Publicity, we're not cheap but we are affordable and flexible; we offer many ways to get your needs met. I know agencies that charges 10 times what we charge mainly because they have way more employees and administrative overhead bills that we do not have at this time, on purpose. There is only an army of two at FTP, and we bring in freelancers as needed. So I decided that we are much like Ciroc Vodka that there are two masterminds behind the brand but it offers multiple flavors of the vodka to cater to your many tastes. We're working on being a household name. Where is our Diddy??? lol

Now, I love a hookup as much as the next person but there are limitations, people. As a business owner, I am more than intentional in recognizing opportunities that may be beneficial long-term because the return on investment will be more than eating the cost of whatever I didn't charge for. I spoke last year at an event in which I titled my speech "I Am A Value" to explain to the audience that I understand what I bring to the table in experience - failures and successes. Fresh Touch Publicity offers value because we do not take your money without you understanding the realistic goals that we'll be working toward. Our value lies in our honesty and integrity in a service-based industry in which we can be vague about what we can and cannot do but we choose to be transparent. So I decided that we are much like Crown Royal Whiskey that they have uncompromising standards in the way that they mix its ingredients the same way since day one. It is said to have natural ingredients born from the tough weather of Canada. This industry is tough and highly competitive but it is natural for our team to NOT compromise the trust of our partners (clients) just to get over and make a quick buck! Nope! Not interested.

They say perception is reality. I wish that statement would be only part of the truth. I wish the second part of that would be "until you learn the truth," but you would have to be open-minded and willing to be wrong to let that part flourish. The perception of Fresh Touch Publicity is that it should be bigger than what we're working with as far as having an office and employees. All of that sound good. I even had an office space for a little while but, honestly, it was more of a headache to get up, put on clothes, and drive somewhere everyday when there was nothing on my calendar that I had to meet with anyone physically. I've been able to do a lot in my pajamas and laptop. So I decided that we are much like Jack Daniels because its makers perceive it to be ready, but not by a calendar or just by taste, but by the way it looks and smells. Though this method is unorthodox, it seems to be working since the 1800s!

So as you can see there are stories behind these alcohol brands. Which one can you compare your business or organization to? Will you ever look at the top shelf the same again? We hope not so have your next drink in our honor! Cheers!! ((((SIP RESPONSIBLY.))))

What is your brand's story? How can it be relatable to your potential partners? If you're still unsure about that, you need to be asking me here!

Follow me @TJayPR

Welcome our newest #SimplyGiving Project team members

[caption id="attachment_1381" align="alignleft" width="250"]Amber Covington, Volunteer Coordinator Amber Covington, Volunteer Coordinator[/caption]

Amber, a native Memphian, will be leading and training the 20+ volunteers for our 5th Annual #SimplyGiving Project is currently a Business Development Specialist with Maximus Workforce Services. She has worked in workforce development for the past 8+ years. Amber completed her B.A. in Psychology from Vanderbilt University. Her future goal is to open a non-profit organization because she is passionate about working and helping in the community. She has volunteered with March of Dimes and several local political campaigns. Currently, she is a Crosstown Development Workforce Committee member. Also, she is an active member of Riverside Missionary Baptist Church. Amber enjoys spending time with family, playing sports, and baking desserts. She is married to Asa Covington and they have two children, Cody and Brooklyn.


[caption id="attachment_1383" align="alignleft" width="250"]Kaeyle Willis, Event Logistics Coordinator Kaeyle Willis, Event Logistics Coordinator[/caption]

Kaeyla connects people to new ideas and creates engaging, lasting experiences. She has been doing just that with handling all of the logistical aspects of the city-wide scavenger hunt, the marketing, the routes, etc. In 2015, she launched Kaete Event Logistics to assist small business owners in planning and executing their events. With six years of customer service experience, Kaeyla is not only deft at communication, but also problem solving. Throughout her collegiate career, Kaeyla has been actively involved in the planning and execution process for multiple on campus organizations such as the Professional Assertive United Sisters of Excellence. She’s also tackled event planning in her internships, both locally and nationally. A native of Memphis, Tennessee, Kaeyla actively works to give back to the city by volunteering for local non-profit organizations such as the Women's Foundation for a Greater Memphis and the Young Women Philanthropists. Kaeyla currently resides in Memphis, where she is a Marketing student at the University of Memphis.



REGISTER TO BECOME A VOLUNTEER: http://bit.ly/sg5volunteers

Brand Your Nonexistence: Pack Your Toolkit

No one will argue that “word of mouth” still reigns supreme for securing new business. There is nothing better than a satisfied client speaking on behalf of your business without being paid to do so. However, in this digital age, your brand being nonexistent online is a problem. Why is it a problem? You’re missing out on a customer base and opportunities that your immediate circle may not be able to reach. So you have to S.H.O.W. your brand worthy online since according to PewResearch’s “U.S. Smartphone Use in 2015” 80%-97% of people 18 and up use their smartphones to browse the internet and use social networking sites. That’s a lot of people.

I know you were lead to believe that your brand is only your logo and, perhaps, your business card, but your brand Toolkit encompasses more than that. It's what your business is thought about and known for when you're not around. Like a contractor, you need the right things in your toolkit to brand your nonexistence online. First ask yourself “do you want a quick buzz or a timeless brand?” and “how will I S.H.O.W. it online?”

S- Start with an understanding of your SEO, which stands for search engine optimization. The simple understanding of SEO is finding the words that people use when searching Google for the products and services your business provides. For example, “faith-based pr company, Memphis public relations company, or pr for nonprofits” are great searches for Fresh Touch Publicity. Since FTP is aware of this, we use these keywords when we write on our website, in press releases and on social media posts.

H- I looooove hashtags!! You can tag your social media posts with relevant hashtags. It goes hand in hand with your SEO. Like we discussed in the aforementioned paragraph, we use some of those words as hashtags. We use #faithbased, #memphis, #publicrelations hashtags in our press releases, social media posts and tags on the blogs. Ask your friends & family to help push your hashtags. Since you’re reading this, use ours #FaithDiaries and #SimplyGiving.

O- Offer potential customers information of value. Share content that can be used via your blog and social networking sites. Refrain from always keeping information in general; be specific. I know you can’t give away all of your secrets but you can offer something like a webinar or an e-book in exchange for their email address or phone number.

W- A website should always be kept updated and all of your online activities should somehow filter through your website. You could have your social media feed, merchandise, blog, client news, client testimonials, and keywords to increase SEO. The goal is to use those website hits to get information about when, where how and who is accessing your website.

All-in-all, you want your potential clients to be able to find you online. Also, where your customers are parked online, then you need to pull-up there with your Brand Toolkit in tow. Don't miss out on potential clients that are looking for you online. If you don't have time to do it yourself, hire Fresh Touch Publicity to handle branding your online existence. Email us at inquiries@ftpublicity.com


FTP Owner TJ Jefferson Starting Fiscal Year with Lots of Visibility

Memphis, Tenn. – Fresh Touch Publicity’s Principal Owner TJ Jefferson is beginning the fiscal year with four opportunities to expand her brand in front diverse audiences.

She kicks off August 12 with speaking to 12 mentors and their mentees from the local nonprofit organization Girlz Life about “Social Media Responsibility” with an interactive activity that will start the conversation between the mentors and mentees.

Next, TJ will moderate the “Redefining Philanthropy” session during the Memphis Urban League Young Professional’s “Uniting to Lead” Empowerment Conference at the Hilton Hotel on August 23. She sits on a few nonprofit boards, such as MULYP, and she organizes her own fundraiser every year for a local nonprofit organization through FTP’s “The Simply Giving Project”.

“Initially, TJ was on the panel but we asked her to moderate because she has such a great personality,” MULYP President Cynthia Daniels said.

The “Memphis Startup” group meets monthly at the University of Memphis and TJ will be speaking to them about Public Relations and its importance for the long-term goals of any business.

TJ ends the month with Fresh Touch Publicity hosting an encore presentation of the “The Social Media Circuit Training” workshop August 30. The interactive workshop gives quick social media know-hows to incorporate into businesses and nonprofit organizations’ profiles immediately.

“All of these opportunities show me that it’s time to step from behind FTP,” TJ says. “This day in business, people don’t buy in to company brands alone; they buy in to people.”