3 Tips to “NO” a Successful PR Campaign

You read that headline correctly. Yes, I know the difference between “no” and “know”. On the Public Relations consultant side we hear or have heard “no” quite often from potential clients, reporters, editors, potential sponsors, celebrity publicists and the list goes on. In our industry, you must have tough skin to endure closed door after closed door. Furthermore, we must have the know-how to ensure our clients still are getting their public relations wants and needs, but we must have the gumption to tell them, realistically, how to get there. Rarely, do we get an opportunity to say “No” ...until now. Here are three Tips to “No” your way into a successful PR Campaign.
 
“NO, WE CAN’T DEAL WITH THE BUDGET LATER.”
You will not have a successful anything without knowing what you can or can’t do, monetarily. Creativity only goes as far as the budget allows it to go. Meaning you have to have some monies set aside for the public relations campaign. Keyword is campaign. You don’t see politicians running a campaign without some money. Hence, you can’t navigate your public relations campaign without allocating the costs. Obviously, the bigger the budget, the less favors and coercing your public relations consultant has to do but either way, a budget must be addressed, first and foremost.
 
“NO, WE CAN’T MOVE UP THE DEADLINE.”
Your public relations campaign should detail a timeline with SMART Goals, strategies, and tactics. SMART is an acronym for Specific, Measurable, Achievable, Realistic and Time. The point of the timeline is because everything needs to happen in a strategic timeframe. A great public relations campaign can take up to six months to get some traction; it is not an overnight process. Research and consistency is what builds that traction. We always ask our clients do they want a “quick buzz” or a “timeless brand”. The timeless brand is going to need to meet the deadline set and not push it up because the client is just anxious.
 
“NO, WE CAN’T IGNORE WHAT YOUR AUDIENCE WANTS.”
Just because you like it doesn’t mean that’s what your audience wants. You may like Facebook but your targeted audience likes Instagram. You may want to be interviewed on the local ABC affiliate news broadcast but your audience listens to a local internet radio show. Bigger doesn’t always mean better. Being able to connect with your audience is better public relations for your Brand.
 
Let Fresh Touch Publicity help you connect directly to your audience. We can consult you on what to do and how to execute a successful PR campaign. Contact us today inquiries@ftpublicity.com.
 
@TJayPR

FTP TARGETS FAITH-BASED BUSINESSES

MEMPHIS, Tenn. -Fresh Touch Publicity will be pursuing new clients primarily from nonprofits and faith-based businesses and organizations. The FTP team, also referred to as #theFRESHteam, has experience working within the aforementioned markets for organizations such as the Mid-South Food Bank, the Memphis Urban League, Agapé Christian Counseling Center and new client Walking Into A New Life.
 
Memphis sometimes is referred to as the "City of Churches" and there are programs like Alliance for Nonprofit Excellence and Start Co. which are used to help nonprofits and businesses, respectively. Thus indicating there is a market in Memphis.
 
“We’ve been working with small businesses but it was time to pinpoint a niche within the small business market,” said TJ Jefferson, Owner and Principle Consultant of Fresh Touch Publicity. “My personal spiritual journey is what led me to explore taking the business into this direction. I am happy to be working within my purpose.”
 
Fresh Touch Publicity’s services include consulting on developing press releases and newsletters, internal/external communications, creating public relations and social media campaigns, brand development, media training and graphic/web designing.
 
Fresh Touch Publicity is a Memphis-based public relations and branding consultancy company designed to assist nonprofit organizations and faith-based businesses and organizations with maximizing their exposure within their targeted audience, their community and the Media.

FTP MOVES TO MEMPHIS

MEMPHIS, Tenn. - Fresh Touch Publicity (FTP), an Atlanta-based public relations firm, has relocated to Memphis. The firm's founder, TJ Jefferson, listed the city’s growing recognition for its entrepreneur development and support as a primary reason for the move. Though FTP will be headquartered in Memphis, the company still will maintain client accounts in Atlanta and other cities.

 

Forbes Magazine ranked Memphis No. 11 as “Best Cities for Minority Entrepreneurs” in 2011. The magazine also ranked the city as the fourth “Happiest Cities for Job-Seeking College Grads” in 2012. The Blues-loving city is also the home of nationally known companies such as FedEx and International Paper and successful home-grown businesses, such as Neely’s barbecue restaurants.

 

In addition, the city also offers several programs for emerging entrepreneurs. Jefferson said programs like EmergeMemphis and LaunchMemphis not only mentor business startups and existing companies, but also have the potential to connect FTP with potential clients and other networking opportunities.

 

“I’ve always kept up with what’s going on around Memphis,” Jefferson said. “In the last couple of years, Memphis’ name has been increasingly mentioned around business circles and I feel this move puts us in direct proximity with the growing small businesses there. And since Fresh Touch doesn’t represent celebrities, Atlanta will not miss us.”

 

Jefferson, a Memphis native, started the company in 2011. As an outlet for the Tennessee State University graduate to integrate her creativity, background in journalism, love for people, and helpful nature, Fresh Touch Publicity offers traditional public relations, branding, marketing, graphic design, web site design and social media services.

 

Check out FTP, visually, via Instagram: search and follow @FreshTouchPublicity.