What principles of your faith do you apply to real estate investing?
I always fall back on Habakkuk 2:2 – write the vision and make it plain. Whatever you want in life, you must first write it down and see it daily. What you repeatedly see, hear, taste, touch, smell, you become. These 5 senses create thoughts in your mind and according to scripture: As a man thinketh in his heart, so is he. So when I desire a thing, whatever that may be, I write it out as if I’ve already received it in my physical possession. By doing this, my FAITH in that desire brings it in to my world....READ THE REST HERE.
Fresh Touch Publicity turns SIX!! We celebrated by having a competitive game night at the Rec Room against our client; it was #theFRESHteam vs #TeamPrivileged. Ultimately, #theFREShteam prevailed with another win. We had a great time. Also, we collected money to pay for swimming lessons for kids in the Whitehaven area at the YMCA Davis Branch. Thank you to everyone who came out and who all donated!
Transform your thinking!!
A Brand is not what YOU say it is; it's what THEY say it is!
As a small business owner or start-up business, we know that keeping costs down is imperative, but so is building your brand, which is necessary to gain new clients/customers. So how do you do both??? How do you create a connection with your client without breaking the bank?? Building a brand is a process but we've created a FREE Webinar to give you a blueprint on how to get started.
A lot of businesses will be ramping up their marketing efforts during the upcoming Thanksgiving and Christmas holiday season. Rightfully so, when spending is over $600 Billion, according to the National Retail Federation. While product-based businesses benefit the most during this gift-exchanging holiday season, service-based businesses kind of get lost in the money sauce. If you've been wondering how do you strategically get a piece of that spending pie with your service-based business, we've come up with a few ideas.
First things first, you have to remove traditional marketing methods out of your brain. As a service-based business, you're probably already doing a lot of educating your audience on what you do and the benefits. It's time to bring out the creativity in your approach to increase your bottom line during this holiday season.
You can never go wrong when you collaborate with the right business(es). You have the distinct opportunity to market to another built-in audience of another business. You can start with your former or current clients. For example, you can ask them to record a 30 to 60 second holiday-themed video discussing how your business helped them grow their business. Or, create a gift catalog of your client's products to share with your email list and social media followers. To keep costs down, just make it available digitally and/or charge your clients a small fee to be included and donate the money to a local, relevant charity. To get the full effect of this, make sure your clients are sharing with their networks, too.
2. Social Giving
Speaking of a local, relevant charity, giving is always a win. The key is to ensure it aligns and makes sense with your business. For example, if you're a Human Resource consulting company, then you partner with a workforce development organization to raise money for programming that facilitates mock interviews; make sure you volunteer to participate in that organization, too. You include their information like stats and impact and tie it into your business and share on social media and your email list. Or, you can have a percentage of a your services to be donated to that local organization. Or, if you have an event planning business, you can create a gift certificate for your services and donate it to a silent auction for a holiday fundraiser.
3. A Daily Challenge
You've probably seen those 30-day squat challenges or 30-day support a local business challenge on social media. You can create a holiday-themed one for your business. Since it's already November, you may not want to make it a full 30-day, maybe a 14-day one. For example, if you're a motivational speaker, maybe your challenge will include things like asking your audience to post a video saying their favorite one-liner from you. Or, if you're a graphic designer, have business owners post a picture of their first logo or business card design. Don't forget to repost, RT or share and comment/engage with your audience.
Just remember whatever you do, be creative and never forget to educate the audience. Don't get so caught up in the marketing idea that you forget the very reason you're doing it-for exposure for your service-based business. If you need more help or don't want to do it yourself, call Fresh Touch Publicity and we will gladly get in the holiday marketing spirit for you!