FTP Chooses Nonprofit for Annual Fundraiser

Fresh Touch Publicity has selected local nonprofit organization Memphis Entrepreneurship Academy for its 4th annual “The Simply Giving Project” to put on a grassroots fundraiser Nov. 7-17.

MEA is a program that teaches the youth how to build a business while developing leadership skills and abilities. Its inaugural group created “Sweet Cups,” which is an-all natural lemonade beverage.

“I was impressed when I had the opportunity to see the MEA kids present Sweet Cups at their investor’s brunch last summer,” said TJ Jefferson, Principal Owner of Fresh Touch Publicity. “The kids knew every aspect of their business and I felt the MEA program was necessary.”

The “Simply Giving Project” was created to help the smaller nonprofit organizations with their funds and tangible needs. FTP was able to collect over $700 and about 100lbs of personal hygiene items for young girls in the GirlzLife organization last year.

This year’s sponsors are The TeeShirt Lab, J Whitlow Consulting, ColeMane Music, Unique Landscaping & Lawn Services, The Professional Look Cleaning Solutions and Tell Publishing. Sponsorships opportunities are still available. Email at simplygiving@ftpublicity.com. For more information about MEA, visit www.mymeakid.org/.

3 Tips to “NO” a Successful PR Campaign

You read that headline correctly. Yes, I know the difference between “no” and “know”. On the Public Relations consultant side we hear or have heard “no” quite often from potential clients, reporters, editors, potential sponsors, celebrity publicists and the list goes on. In our industry, you must have tough skin to endure closed door after closed door. Furthermore, we must have the know-how to ensure our clients still are getting their public relations wants and needs, but we must have the gumption to tell them, realistically, how to get there. Rarely, do we get an opportunity to say “No” ...until now. Here are three Tips to “No” your way into a successful PR Campaign.
 
“NO, WE CAN’T DEAL WITH THE BUDGET LATER.”
You will not have a successful anything without knowing what you can or can’t do, monetarily. Creativity only goes as far as the budget allows it to go. Meaning you have to have some monies set aside for the public relations campaign. Keyword is campaign. You don’t see politicians running a campaign without some money. Hence, you can’t navigate your public relations campaign without allocating the costs. Obviously, the bigger the budget, the less favors and coercing your public relations consultant has to do but either way, a budget must be addressed, first and foremost.
 
“NO, WE CAN’T MOVE UP THE DEADLINE.”
Your public relations campaign should detail a timeline with SMART Goals, strategies, and tactics. SMART is an acronym for Specific, Measurable, Achievable, Realistic and Time. The point of the timeline is because everything needs to happen in a strategic timeframe. A great public relations campaign can take up to six months to get some traction; it is not an overnight process. Research and consistency is what builds that traction. We always ask our clients do they want a “quick buzz” or a “timeless brand”. The timeless brand is going to need to meet the deadline set and not push it up because the client is just anxious.
 
“NO, WE CAN’T IGNORE WHAT YOUR AUDIENCE WANTS.”
Just because you like it doesn’t mean that’s what your audience wants. You may like Facebook but your targeted audience likes Instagram. You may want to be interviewed on the local ABC affiliate news broadcast but your audience listens to a local internet radio show. Bigger doesn’t always mean better. Being able to connect with your audience is better public relations for your Brand.
 
Let Fresh Touch Publicity help you connect directly to your audience. We can consult you on what to do and how to execute a successful PR campaign. Contact us today inquiries@ftpublicity.com.
 
@TJayPR

Will L.O.V.E. Cost You Your Organization or Business?

You’ve heard the cliché “time is money” but now that you’re an entrepreneur – for profit or nonprofit- has that saying hit home yet? We aren’t talking about the emotion love that you feel for your significant other, family, and friends. Our L.O.V.E. is the acronym for “Loss Of Valuable Energy”. Energy means: the capacity for vigorous activity; available power—an adequate or abundant amount of such power.
 
We know that as a business owner or nonprofit director, it saves money to file your own paperwork, answer calls, take messages, respond to all email inquiries, count inventory, write out contracts, update social media, clean the restroom, etc. By doing all of that, you are exhausting unnecessary energy that should be redirected into handling your primary responsibility, which generally is bringing in more clients or raising awareness. Seriously, what is the point of having your file cabinet in order if there is nothing new to put in it? Or, the fact that you got four new followers on Twitter from out of state but the neighbors next door to your office don’t know who you are or what you do? Don’t get tied down in the mundane tasks of the day and you aren’t exhausting your energy towards bringing in revenue to sustain your for-profit business or nonprofit organization.
 
Obviously, an increase in revenue allows you to use the money for help such as hiring a professional virtual assistant on a contractual-timed basis or a per-project basis. A professional virtual assistant provides administrative, technical, or creative assistance to clients remotely from a home office. If you’re going to save money, hiring a virtual assistant would be the way to go instead of doing it yourself. As the employer, you do not have to pay employee-related taxes, insurance/benefits, equipment or supplies; they usually have their own equipment. If you have a nonprofit organization, use your volunteers to tackle those routine office tasks a couple of times a week.
 
You can hire Fresh Touch Publicity to handle your social media postings, write and design your newsletter and update your blog and/or website. All you would need is to take a few minutes out of your week to give us an update on what’s going on as you’re bringing in new clients and more awareness to your brand and we can handle the rest. We want you to love what you’re doing but not fall into those statistics of a failed business because of your L.O.V.E.
 
@TJayPR

Born2Win Fundraiser Spotlights Choir Full of Domestic Violence Survivors

Memphis, Tenn.- The Walk Into A New Life (WIANL) nonprofit will present a choir comprised of domestic violence, sexual assault/abuse and cancer survivors in its inaugural “Born2Win: A Survivor’s Story” Fundraising Concert at the Great Hall in Germantown on Friday, June 6th. Fresh Touch Publicity has teamed up with The Sharen Rooks Agency and various female-owned public relations agency to bring awareness to this event and the survivor’s stories. The proceeds will benefit WIANL.
 
This monumental event is designed to offer survivors the opportunity to grace the stage through inspirational music. The organizers of this groundbreaking event are currently seeking 40 participants for the mass choir. All participants will receive a t-shirt, CD/DVD of the event and have the opportunity to co-author a published book slated to be released in the Spring 2015.
 
Born2Win will break the chains from these women being victims into being victors,” said TJ Jefferson, FT’P’s owner. “This event is one of those hidden jewels that we plan to bring to the masses. These issues are too important to keep ignoring.”
 
Anyone who has overcome any adversity, including, but not limited to, domestic violence, sexual assault, cancer, poverty or homelessness would greatly benefit from the brotherhood and sisterhood of this grand display of survival, courage and community support. If you or someone you know would like to participate, details of the event and a complete list of sponsors, you can go directly to the eventbrite page, http://bit.ly/1hunZSq or call 800-971-8016.
 
Walk In A New Life, Inc’s mission is to stop domestic violence and help stabilize victims using education and microenterprise development. WIANL strives to provide innovative opportunities to advocate education regarding domestic violence as well as teaching the necessity of creating self sufficiency, self worth and independence in a positive and realistic way. WIANL believes in providing individuals with the proper tools, resources and referrals needed to remove the fear and safely walk into a new life.
 

FTP’s Owner Selected as one of the 2013 “Women of Excellence”

TRI-STATE DEFENDER SELECTS 2013 WOMEN OF EXCELLENCE
 
As arduous tasks go, selecting only 50 honorees for the 6th annual presentation of The New Tri-State Defender's Women of Excellence ranks right up there.
 
The selections now have been made and the list of honorees for 2013 is complete, with the Women of Excellence (WOE) Champagne Brunch and Awards Celebration set for 10 a.m. Saturday, April 27 at the Memphis Botanic Gardens, 750 Cherry Road.
 
"We had another phenomenal response from the community this year with over 100 nominations," said Bernal E. Smith II, President/Publisher of The New Tri-State Defender.
 
"We also had a hard time narrowing it down because each and every one was deserving of the honor in her own right, but ultimately we were able to select a tremendously impressive group of women of which we are very proud."...
 
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