Welcome our newest #SimplyGiving Project team members

[caption id="attachment_1381" align="alignleft" width="250"]Amber Covington, Volunteer Coordinator Amber Covington, Volunteer Coordinator[/caption]

Amber, a native Memphian, will be leading and training the 20+ volunteers for our 5th Annual #SimplyGiving Project is currently a Business Development Specialist with Maximus Workforce Services. She has worked in workforce development for the past 8+ years. Amber completed her B.A. in Psychology from Vanderbilt University. Her future goal is to open a non-profit organization because she is passionate about working and helping in the community. She has volunteered with March of Dimes and several local political campaigns. Currently, she is a Crosstown Development Workforce Committee member. Also, she is an active member of Riverside Missionary Baptist Church. Amber enjoys spending time with family, playing sports, and baking desserts. She is married to Asa Covington and they have two children, Cody and Brooklyn.

 

[caption id="attachment_1383" align="alignleft" width="250"]Kaeyle Willis, Event Logistics Coordinator Kaeyle Willis, Event Logistics Coordinator[/caption]

Kaeyla connects people to new ideas and creates engaging, lasting experiences. She has been doing just that with handling all of the logistical aspects of the city-wide scavenger hunt, the marketing, the routes, etc. In 2015, she launched Kaete Event Logistics to assist small business owners in planning and executing their events. With six years of customer service experience, Kaeyla is not only deft at communication, but also problem solving. Throughout her collegiate career, Kaeyla has been actively involved in the planning and execution process for multiple on campus organizations such as the Professional Assertive United Sisters of Excellence. She’s also tackled event planning in her internships, both locally and nationally. A native of Memphis, Tennessee, Kaeyla actively works to give back to the city by volunteering for local non-profit organizations such as the Women's Foundation for a Greater Memphis and the Young Women Philanthropists. Kaeyla currently resides in Memphis, where she is a Marketing student at the University of Memphis.

 

REGISTER TO SUPPORT THE 5TH ANNUAL #SIMPLYGIVING PROJECT OR BECOME A SPONSOR: http://bit.ly/1dmd9Ol

REGISTER TO BECOME A VOLUNTEER: http://bit.ly/sg5volunteers

Memphis, Nominate Your Fave Nonprofit for #SimplyGiving Project

Fresh Touch Publicity wants the Memphis community to nominate local nonprofits for its 5th Annual #SimplyGiving Project, a grassroots fundraiser for a local nonprofit organization. FTP’s internal team & supporters usually pick a recipient, but they wanted to make it a collaborative, community effort this year. Nominations are made online at http://ftpublicity.com/simply-giving-project/ and it runs through Friday, May 8.

The criteria to nominate a nonprofit is it has to be located and serve the city of Memphis for at least one year, has to have an annual revenue of less than $100K, and a 501c3 certification isn’t required.

“There isn’t a way for us to know about all of the nonprofits in the city so we decided to ask the people in our community,” said TJ Jefferson, Principal Owner of Fresh Touch Publicity. “We teach our clients about collaboration and here is our opportunity to practice what we preach.”

The inaugural #SimplyGiving Project was created in Atlanta in 2011, when they raised over $800 and collected groceries for a local nonprofit called H.O.P.E. Family Resource Center. FTP moved to Memphis in 2012 and raised over $2500 and collected over 1500lbs of tangible items such as food, clothes, shoes, personal hygiene items, school and kitchen supplies through the #SimplyGiving Project.

We are still finalizing sponsors so anyone who is interested can email us at simplygiving@ftpublicity.com.

FTP Chooses Nonprofit for Annual Fundraiser

Fresh Touch Publicity has selected local nonprofit organization Memphis Entrepreneurship Academy for its 4th annual “The Simply Giving Project” to put on a grassroots fundraiser Nov. 7-17.

MEA is a program that teaches the youth how to build a business while developing leadership skills and abilities. Its inaugural group created “Sweet Cups,” which is an-all natural lemonade beverage.

“I was impressed when I had the opportunity to see the MEA kids present Sweet Cups at their investor’s brunch last summer,” said TJ Jefferson, Principal Owner of Fresh Touch Publicity. “The kids knew every aspect of their business and I felt the MEA program was necessary.”

The “Simply Giving Project” was created to help the smaller nonprofit organizations with their funds and tangible needs. FTP was able to collect over $700 and about 100lbs of personal hygiene items for young girls in the GirlzLife organization last year.

This year’s sponsors are The TeeShirt Lab, J Whitlow Consulting, ColeMane Music, Unique Landscaping & Lawn Services, The Professional Look Cleaning Solutions and Tell Publishing. Sponsorships opportunities are still available. Email at simplygiving@ftpublicity.com. For more information about MEA, visit www.mymeakid.org/.

Will L.O.V.E. Cost You Your Organization or Business?

You’ve heard the cliché “time is money” but now that you’re an entrepreneur – for profit or nonprofit- has that saying hit home yet? We aren’t talking about the emotion love that you feel for your significant other, family, and friends. Our L.O.V.E. is the acronym for “Loss Of Valuable Energy”. Energy means: the capacity for vigorous activity; available power—an adequate or abundant amount of such power.
 
We know that as a business owner or nonprofit director, it saves money to file your own paperwork, answer calls, take messages, respond to all email inquiries, count inventory, write out contracts, update social media, clean the restroom, etc. By doing all of that, you are exhausting unnecessary energy that should be redirected into handling your primary responsibility, which generally is bringing in more clients or raising awareness. Seriously, what is the point of having your file cabinet in order if there is nothing new to put in it? Or, the fact that you got four new followers on Twitter from out of state but the neighbors next door to your office don’t know who you are or what you do? Don’t get tied down in the mundane tasks of the day and you aren’t exhausting your energy towards bringing in revenue to sustain your for-profit business or nonprofit organization.
 
Obviously, an increase in revenue allows you to use the money for help such as hiring a professional virtual assistant on a contractual-timed basis or a per-project basis. A professional virtual assistant provides administrative, technical, or creative assistance to clients remotely from a home office. If you’re going to save money, hiring a virtual assistant would be the way to go instead of doing it yourself. As the employer, you do not have to pay employee-related taxes, insurance/benefits, equipment or supplies; they usually have their own equipment. If you have a nonprofit organization, use your volunteers to tackle those routine office tasks a couple of times a week.
 
You can hire Fresh Touch Publicity to handle your social media postings, write and design your newsletter and update your blog and/or website. All you would need is to take a few minutes out of your week to give us an update on what’s going on as you’re bringing in new clients and more awareness to your brand and we can handle the rest. We want you to love what you’re doing but not fall into those statistics of a failed business because of your L.O.V.E.
 
@TJayPR

Born2Win Fundraiser Spotlights Choir Full of Domestic Violence Survivors

Memphis, Tenn.- The Walk Into A New Life (WIANL) nonprofit will present a choir comprised of domestic violence, sexual assault/abuse and cancer survivors in its inaugural “Born2Win: A Survivor’s Story” Fundraising Concert at the Great Hall in Germantown on Friday, June 6th. Fresh Touch Publicity has teamed up with The Sharen Rooks Agency and various female-owned public relations agency to bring awareness to this event and the survivor’s stories. The proceeds will benefit WIANL.
 
This monumental event is designed to offer survivors the opportunity to grace the stage through inspirational music. The organizers of this groundbreaking event are currently seeking 40 participants for the mass choir. All participants will receive a t-shirt, CD/DVD of the event and have the opportunity to co-author a published book slated to be released in the Spring 2015.
 
Born2Win will break the chains from these women being victims into being victors,” said TJ Jefferson, FT’P’s owner. “This event is one of those hidden jewels that we plan to bring to the masses. These issues are too important to keep ignoring.”
 
Anyone who has overcome any adversity, including, but not limited to, domestic violence, sexual assault, cancer, poverty or homelessness would greatly benefit from the brotherhood and sisterhood of this grand display of survival, courage and community support. If you or someone you know would like to participate, details of the event and a complete list of sponsors, you can go directly to the eventbrite page, http://bit.ly/1hunZSq or call 800-971-8016.
 
Walk In A New Life, Inc’s mission is to stop domestic violence and help stabilize victims using education and microenterprise development. WIANL strives to provide innovative opportunities to advocate education regarding domestic violence as well as teaching the necessity of creating self sufficiency, self worth and independence in a positive and realistic way. WIANL believes in providing individuals with the proper tools, resources and referrals needed to remove the fear and safely walk into a new life.