Your website defines your company’s or faith-based organization’s entire digital identity. The design, color, and ease of use are vital aspects of what draws people to your website. Just having a website isn’t enough; people go to a website for quick information.
A simple, modest design does not overwhelm the user, and it seems more inviting for new visitors. Usually, a visitor spends about 15-20 seconds on any page of your website; therefore, a well-placed image/graphic should illustrate the basic idea of the textual content. In other words, the image/graphic should send the same message that you would get from reading text that takes 30-60 seconds.
There is a psychology to choosing colors for your website or any design you use. Certain colors can evoke emotions and need to be used effectively. Some studies have shown that consumers place color and visual appearance (93%) as the top factors in buying a product. Here’s a breakdown of what each color represents in the “Psychology of Color in Logo Design”.
The speed of the website is crucial. No one wants to deal with a site that is bogged down and slow. We all know that if a page takes too long to load, we are tempted to press the back button or forget about the site in general. If your site is faster and more concise, then your returning viewers will feel inspired to stay and invest in getting the knowledge they initially were seeking.
After your website is revamped, SPREAD THE WORD! Encourage your target audience to visit your site by sending them the link in an email or posting it on your social media. Most importantly, give your audience a reason to return; post about upcoming events, deadlines, and intriguing news relevant to your mission. High-quality feedback is a critical factor when deciding if a new web design is needed. Do not hesitate to contact the #theFRESHteam (BKWyattJr@ftpublicity.com) about any web related questions.
By: Rachel Brandon