Customize Your Website to Rejuvenate Your Members & Expand Your Audience

Your website defines your company’s or faith-based organization’s entire digital identity. The design, color, and ease of use are vital aspects of what draws people to your website. Just having a website isn’t enough; people go to a website for quick information.
 
A simple, modest design does not overwhelm the user, and it seems more inviting for new visitors. Usually, a visitor spends about 15-20 seconds on any page of your website; therefore, a well-placed image/graphic should illustrate the basic idea of the textual content. In other words, the image/graphic should send the same message that you would get from reading text that takes 30-60 seconds.
 
There is a psychology to choosing colors for your website or any design you use. Certain colors can evoke emotions and need to be used effectively. Some studies have shown that consumers place color and visual appearance (93%) as the top factors in buying a product. Here’s a breakdown of what each color represents in the “Psychology of Color in Logo Design”.
 
The speed of the website is crucial. No one wants to deal with a site that is bogged down and slow. We all know that if a page takes too long to load, we are tempted to press the back button or forget about the site in general. If your site is faster and more concise, then your returning viewers will feel inspired to stay and invest in getting the knowledge they initially were seeking.
 
After your website is revamped, SPREAD THE WORD! Encourage your target audience to visit your site by sending them the link in an email or posting it on your social media. Most importantly, give your audience a reason to return; post about upcoming events, deadlines, and intriguing news relevant to your mission. High-quality feedback is a critical factor when deciding if a new web design is needed. Do not hesitate to contact the #theFRESHteam (BKWyattJr@ftpublicity.com) about any web related questions.
 

By: Rachel Brandon
@Rach_Brandon

Three Tips to Gain Strength, Grow Numbers, & Enhance Your Org’s Reputation

Strengthening current members while still focusing on attracting new ones AND trying to set a better reputation in the community can often be a difficult task for any faith-based organization. Creating a positive perception of your organization in the community provides a critical foundation for the communication and other evangelistic efforts later on down the road. Here are three quick tips to pursue immediately:
 
1. Adapt to the Changes Happening Within Your Community
The best businesses in the world have incredible talent, but it will mean nothing if they can’t readily adapt to change. Communities and their focus, goals, etc are constantly changing and being in the know of these changes is essential. For instance, knowing which social media entity is popular amongst your demographics and/or what they read more- the newspaper, online blogs, parenting magazines, or do they simply use social media for news, events, updates, etc. Also, make sure that people can reach out to you by having all of your contact information displayed correctly on your building, appropriate websites, including your own and any other publication.
 
2. Match Strengths to Roles within the Organization
In unifying an organization, internal strength is a key factor in the amount of success that will be had. When “the bottom falls out of an organization” it is usually because the leadership committee is not equipped to deal with the issues that it faces. It is vital that the leadership team be placed in their proper roles and the goals should be made clear with members of the entire congregation or group. For instance, if someone is great at greeting patrons at the door, don’t place that person in a hidden office to file paperwork. When the right person is doing the right tasks, more work towards the ultimate goal can be achieved.
 
3. Partner with Your City-Reach out to Your Community
Proverbs 22:1 says, “A good name is more desirable than great riches; to be esteemed is better than silver or gold.” Establishing a good reputation or reversing a negative reputation is quite the chore. An organization’s reputation should be a direct reflection of the true character that is expressed within the organization. An amazing way to boost your reputation within the city is to partner with other associates such as non-profit organizations or other faith-based businesses. Offering your services to other associations during charitable projects or events can help your organization make connections within the city while benefiting others. Something as simple as handing out free water bottles at a little league game can infer that your organization is building its rapport with the community.
 
Start with these easy small steps or you can contact Fresh Touch Publicity to help facilitate these changes and you organization well on its way.
 
By: Rachel Brandon
@Rach_Brandon

Cash Prize Up for Grabs in Dance Team Competition

MEMPHIS, Tenn.- Local praise dance teams have the opportunity to win a $1000 cash prize and dance scholarships by participating in the 4th Annual “Dance In His Name” Liturgical/Praise Dance Showcase Competition on Saturday, June 22nd. BALLET ON WHEELS DANCE SCHOOL & COMPANY is sponsoring this event to honor the spirit of dance worship. Registration is free through Feb. 15th and it will take place at the Bartlett Performing Arts Center at 5pm. Hallelujah 95.7’s Michael Adrian Davis will host the event, which will include a diverse panel of acclaimed dance industry judges.

 

The praise dance teams must be connected with a church, have between 5-25 members over the age of 10 and no members can be a part of any professional dance troupes or companies. A full listing of the Official Rules is on the website at www.DanceInHisName.org. The teams will be judged in the following categories: Creativity/Originality, Dance Coordination/Synchronization, Technical Merit, Attire/Costume, and Overall Impression/Performance Presentation.

 

“We love to celebrate the art of dance in its many forms,” said Chaunience Conner, founder of BALLET ON WHEELS DANCE SCHOOL & COMPANY. “This competition will allow the liturgical teams to unite and praise God through dance.”

 

BALLET ON WHEELS DANCE SCHOOL & COMPANY is a local, non-profit African-American dance school and company founded in 2002. It provides fundamental classroom and theory instruction on the art of ballet, pointe, modern and jazz dance disciplines. The dance company is also committed to sponsoring innovative dance programs and projects that unite communities across the region.

 

Register for this event at www.danceinhisname.org.

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FTP works w/ the Mid-South Food Bank

MEMPHIS, Tenn.- Fresh Touch Publicity (FTP) has partnered with local PR firm Howell Marketing to assist with their 2nd Annual "Good Friday Food Drive" for the Mid-South Food Bank on March 29th. The campaign will include local churches to collect nonperishable canned goods to be picked up on Good Friday by Easy Way Produce delivery trucks. There will be a live food/funds drive on Good Friday at the Easy Way store on Mt. Moriah.

 

FTP's Owner TJ Jefferson will handle the Social Media Campaign, which #MEMFOOD13 is the official hashtag for the event. Be sure to follow the hashtag and these twitter accounts: @MSouthFoodBank, @FreshTouchPub and @HowellMarketing.

 

The campaign began last year with Howell Marketing owner Amy Howell tweeting a series of tweets regarding donating to the Mid-South Food Bank. With her 30k plus Twitter followers, she was able to collect about $3000 in funds and a few pounds of food over a two-day period, without any planning. This year, Amy decided to actually plan it. The Mid-South Food Bank has been feeding the need since 1981 to over 300 agencies across 31 counties. Visit www.MidSouthFoodBank.com

 

More Details to come.