Second Annual Food Drive Uses Social Media to Drive Donations

MEMPHIS, Tenn.The Mid-South Food Bank will host its 2nd annual Good Friday Food Drive online on Friday, March 29. This year’s food drive, much like last year’s, will rely on social media to spread the word and encourage support. Last year, the Food Bank received over $3000 in donations online, which is the equivalent of 9,000 meals.

 

The Food Bank, along with the Good Friday Food Drive’s official sponsors, Easy Way Produce and First State Bank, will initiate a call-to-action to followers via Twitter. Using the hashtag #MEMFOOD13, the organizations will ask their supporters to donate online at midsouthfoodbank.org. Also, donations can be made at Easy Way at 814 Mt. Moriah Rd and the First Bank locations at 5385 Poplar Ave and 3607 Houston Levee Rd.

 

“Mid-South Food Bank encourages everyone to get involved,” says Marcia Wells, Mid-South Food Bank Communications Director. “Community food drives are an important source of food and funds to purchase food.”
The Good Friday Food Drive was created to restock the Food Bank’s cupboards during the spring, as the organization typically experiences a shortage of food and supplies during this time period. Last spring, when the Food Bank’s shelves were nearly barren, Amy Howell of Howell Marketing Strategies asked her Twitter followers to donate. This ignited a surge of support in a matter of hours.

 

Easy Way and First State Bank want to continue the social media support this year.

 

“No one in Memphis should be hungry,” Howell wrote on her blog. “We need to use social [media] to do good things in our community.”

 

About Mid-South Food Bank
Mid-South Food Bank, a 501(c)(3) charitable organization, was founded in 1981. MSFB is a member of Feeding America, the national network of food banks. It serves 227 agencies in 31 counties in West Tennessee, north Mississippi and east Arkansas. Its mission is to fight hunger through the efficient collection and distribution of wholesome food, and through education and advocacy which supports its vision of a hunger-free Mid-South.

 

About Easy Way Food Stores, Inc. – Your Everyday Farmers Market
In operation since 1932, Easy Way Food Stores, Inc. is a locally and family owned business based in the Mid-¬‐south featuring fresh and locally grown produce, meat and grocery items. The long standing and current studies that suggest that eating more fruit and vegetables is a health benefit that fuels the passion to provide those products to this area in convenient locally staffed, easy in and out locations in a “farmer’s market” friendly atmosphere. Other than major holidays, all Easy-¬‐Way retails stores are open six or seven days a week throughout the year.

 

About First State Bank
First State Bank has 31 full-service banking locations in 25 communities throughout West and Middle Tennessee. It is owned by Community First Bancshares, a holding company headquartered in Union City, Tenn., which also operates a mortgage company, an insurance company, a specialized ag services division, investment services, a consumer finance company, an employee benefits division, a specialized trust services division, a small business lending division, and an indirect auto financing division at various locations across the state.

Something Good in Memphis

Memphis' newspaper, The Commercial Appeal, featured FTP's owner TJ Jefferson for FTP's 2nd Annual "Simply Giving Project". It read:

 

T.J. Jefferson has been nominated for recognition in MIFA's Something Good in Memphis campaign by Ieshea Hartwell.

 

Hartwell writes: "Because of our city's growing recognition for entrepreneur development and support, T.J. Jefferson recently moved her business from Atlanta to Memphis. Already she has a holiday giving project under way to collect clothes, shoes, food and money for our community. She is from Memphis and is so happy to bring her business to her hometown. For reasons like this, there are good things going on in Memphis, and she wants to be part of that positive community."

 

CREDIT: http://www.commercialappeal.com/news/2012/dec/22/something-good-in-memphis/

FTP works w/ the Mid-South Food Bank

MEMPHIS, Tenn.- Fresh Touch Publicity (FTP) has partnered with local PR firm Howell Marketing to assist with their 2nd Annual "Good Friday Food Drive" for the Mid-South Food Bank on March 29th. The campaign will include local churches to collect nonperishable canned goods to be picked up on Good Friday by Easy Way Produce delivery trucks. There will be a live food/funds drive on Good Friday at the Easy Way store on Mt. Moriah.

 

FTP's Owner TJ Jefferson will handle the Social Media Campaign, which #MEMFOOD13 is the official hashtag for the event. Be sure to follow the hashtag and these twitter accounts: @MSouthFoodBank, @FreshTouchPub and @HowellMarketing.

 

The campaign began last year with Howell Marketing owner Amy Howell tweeting a series of tweets regarding donating to the Mid-South Food Bank. With her 30k plus Twitter followers, she was able to collect about $3000 in funds and a few pounds of food over a two-day period, without any planning. This year, Amy decided to actually plan it. The Mid-South Food Bank has been feeding the need since 1981 to over 300 agencies across 31 counties. Visit www.MidSouthFoodBank.com

 

More Details to come.

FTP Asks Memphians to Simply Give

MEMPHIS, Tenn- Fresh Touch Publicity (FTP) kicked off its 2nd Annual “Simply Giving Project” Nov. 1st, in which Memphians are asked to donate clothes, shoes, food, and money to the Serving In Christ Outreach Ministry (SICOM). These items are considered urgent need items because SICOM, a nonprofit organization, receives requests daily from people in the community needing them.

 

TJ Jefferson, owner of FTP, felt that it was important to partner with an organization that is in direct contact with the community on a regular basis. Fortunately, SICOM gives food and clothes to the people in the community throughout the year since 2010 when the organization was founded by Memphian Lashanta Rudd. The SICOM facility, headquartered in the Orange Mound area, has a computer room, food pantry, and clothing room to store donated items.

 

“When I was visiting the SICOM facilities, I witnessed someone calling in need of clothes for a job interview,” Jefferson said. “That confirmed that the ‘Simply Giving Project” was necessary.”

 

The “Simply Giving Project” runs from Nov. 1st through Nov. 26th online and items can be dropped off at 2546 Deadrick Ave and monetary donations can be made securely on SICOM’s website at www.ServingInChrist.weebly.com.

 

The sponsors are local small businesses- RichED Consults, an education consulting firm, Cocky Cutz, a barber shop and Kreative Kustom Wear, a graphic t-shirt printing company.