Three Tips to Gain Strength, Grow Numbers, & Enhance Your Org’s Reputation

Strengthening current members while still focusing on attracting new ones AND trying to set a better reputation in the community can often be a difficult task for any faith-based organization. Creating a positive perception of your organization in the community provides a critical foundation for the communication and other evangelistic efforts later on down the road. Here are three quick tips to pursue immediately:
 
1. Adapt to the Changes Happening Within Your Community
The best businesses in the world have incredible talent, but it will mean nothing if they can’t readily adapt to change. Communities and their focus, goals, etc are constantly changing and being in the know of these changes is essential. For instance, knowing which social media entity is popular amongst your demographics and/or what they read more- the newspaper, online blogs, parenting magazines, or do they simply use social media for news, events, updates, etc. Also, make sure that people can reach out to you by having all of your contact information displayed correctly on your building, appropriate websites, including your own and any other publication.
 
2. Match Strengths to Roles within the Organization
In unifying an organization, internal strength is a key factor in the amount of success that will be had. When “the bottom falls out of an organization” it is usually because the leadership committee is not equipped to deal with the issues that it faces. It is vital that the leadership team be placed in their proper roles and the goals should be made clear with members of the entire congregation or group. For instance, if someone is great at greeting patrons at the door, don’t place that person in a hidden office to file paperwork. When the right person is doing the right tasks, more work towards the ultimate goal can be achieved.
 
3. Partner with Your City-Reach out to Your Community
Proverbs 22:1 says, “A good name is more desirable than great riches; to be esteemed is better than silver or gold.” Establishing a good reputation or reversing a negative reputation is quite the chore. An organization’s reputation should be a direct reflection of the true character that is expressed within the organization. An amazing way to boost your reputation within the city is to partner with other associates such as non-profit organizations or other faith-based businesses. Offering your services to other associations during charitable projects or events can help your organization make connections within the city while benefiting others. Something as simple as handing out free water bottles at a little league game can infer that your organization is building its rapport with the community.
 
Start with these easy small steps or you can contact Fresh Touch Publicity to help facilitate these changes and you organization well on its way.
 
By: Rachel Brandon
@Rach_Brandon

FTP’s Owner Selected as one of the 2013 “Women of Excellence”

TRI-STATE DEFENDER SELECTS 2013 WOMEN OF EXCELLENCE
 
As arduous tasks go, selecting only 50 honorees for the 6th annual presentation of The New Tri-State Defender's Women of Excellence ranks right up there.
 
The selections now have been made and the list of honorees for 2013 is complete, with the Women of Excellence (WOE) Champagne Brunch and Awards Celebration set for 10 a.m. Saturday, April 27 at the Memphis Botanic Gardens, 750 Cherry Road.
 
"We had another phenomenal response from the community this year with over 100 nominations," said Bernal E. Smith II, President/Publisher of The New Tri-State Defender.
 
"We also had a hard time narrowing it down because each and every one was deserving of the honor in her own right, but ultimately we were able to select a tremendously impressive group of women of which we are very proud."...
 
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Cash Prize Up for Grabs in Dance Team Competition

MEMPHIS, Tenn.- Local praise dance teams have the opportunity to win a $1000 cash prize and dance scholarships by participating in the 4th Annual “Dance In His Name” Liturgical/Praise Dance Showcase Competition on Saturday, June 22nd. BALLET ON WHEELS DANCE SCHOOL & COMPANY is sponsoring this event to honor the spirit of dance worship. Registration is free through Feb. 15th and it will take place at the Bartlett Performing Arts Center at 5pm. Hallelujah 95.7’s Michael Adrian Davis will host the event, which will include a diverse panel of acclaimed dance industry judges.

 

The praise dance teams must be connected with a church, have between 5-25 members over the age of 10 and no members can be a part of any professional dance troupes or companies. A full listing of the Official Rules is on the website at www.DanceInHisName.org. The teams will be judged in the following categories: Creativity/Originality, Dance Coordination/Synchronization, Technical Merit, Attire/Costume, and Overall Impression/Performance Presentation.

 

“We love to celebrate the art of dance in its many forms,” said Chaunience Conner, founder of BALLET ON WHEELS DANCE SCHOOL & COMPANY. “This competition will allow the liturgical teams to unite and praise God through dance.”

 

BALLET ON WHEELS DANCE SCHOOL & COMPANY is a local, non-profit African-American dance school and company founded in 2002. It provides fundamental classroom and theory instruction on the art of ballet, pointe, modern and jazz dance disciplines. The dance company is also committed to sponsoring innovative dance programs and projects that unite communities across the region.

 

Register for this event at www.danceinhisname.org.

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Something Good in Memphis

Memphis' newspaper, The Commercial Appeal, featured FTP's owner TJ Jefferson for FTP's 2nd Annual "Simply Giving Project". It read:

 

T.J. Jefferson has been nominated for recognition in MIFA's Something Good in Memphis campaign by Ieshea Hartwell.

 

Hartwell writes: "Because of our city's growing recognition for entrepreneur development and support, T.J. Jefferson recently moved her business from Atlanta to Memphis. Already she has a holiday giving project under way to collect clothes, shoes, food and money for our community. She is from Memphis and is so happy to bring her business to her hometown. For reasons like this, there are good things going on in Memphis, and she wants to be part of that positive community."

 

CREDIT: http://www.commercialappeal.com/news/2012/dec/22/something-good-in-memphis/

FTP Asks Memphians to Simply Give

MEMPHIS, Tenn- Fresh Touch Publicity (FTP) kicked off its 2nd Annual “Simply Giving Project” Nov. 1st, in which Memphians are asked to donate clothes, shoes, food, and money to the Serving In Christ Outreach Ministry (SICOM). These items are considered urgent need items because SICOM, a nonprofit organization, receives requests daily from people in the community needing them.

 

TJ Jefferson, owner of FTP, felt that it was important to partner with an organization that is in direct contact with the community on a regular basis. Fortunately, SICOM gives food and clothes to the people in the community throughout the year since 2010 when the organization was founded by Memphian Lashanta Rudd. The SICOM facility, headquartered in the Orange Mound area, has a computer room, food pantry, and clothing room to store donated items.

 

“When I was visiting the SICOM facilities, I witnessed someone calling in need of clothes for a job interview,” Jefferson said. “That confirmed that the ‘Simply Giving Project” was necessary.”

 

The “Simply Giving Project” runs from Nov. 1st through Nov. 26th online and items can be dropped off at 2546 Deadrick Ave and monetary donations can be made securely on SICOM’s website at www.ServingInChrist.weebly.com.

 

The sponsors are local small businesses- RichED Consults, an education consulting firm, Cocky Cutz, a barber shop and Kreative Kustom Wear, a graphic t-shirt printing company.