Memphis, Nominate Your Fave Nonprofit for #SimplyGiving Project

Fresh Touch Publicity wants the Memphis community to nominate local nonprofits for its 5th Annual #SimplyGiving Project, a grassroots fundraiser for a local nonprofit organization. FTP’s internal team & supporters usually pick a recipient, but they wanted to make it a collaborative, community effort this year. Nominations are made online at http://ftpublicity.com/simply-giving-project/ and it runs through Friday, May 8.

The criteria to nominate a nonprofit is it has to be located and serve the city of Memphis for at least one year, has to have an annual revenue of less than $100K, and a 501c3 certification isn’t required.

“There isn’t a way for us to know about all of the nonprofits in the city so we decided to ask the people in our community,” said TJ Jefferson, Principal Owner of Fresh Touch Publicity. “We teach our clients about collaboration and here is our opportunity to practice what we preach.”

The inaugural #SimplyGiving Project was created in Atlanta in 2011, when they raised over $800 and collected groceries for a local nonprofit called H.O.P.E. Family Resource Center. FTP moved to Memphis in 2012 and raised over $2500 and collected over 1500lbs of tangible items such as food, clothes, shoes, personal hygiene items, school and kitchen supplies through the #SimplyGiving Project.

We are still finalizing sponsors so anyone who is interested can email us at simplygiving@ftpublicity.com.

Customize Your Website to Rejuvenate Your Members & Expand Your Audience

Your website defines your company’s or faith-based organization’s entire digital identity. The design, color, and ease of use are vital aspects of what draws people to your website. Just having a website isn’t enough; people go to a website for quick information.
 
A simple, modest design does not overwhelm the user, and it seems more inviting for new visitors. Usually, a visitor spends about 15-20 seconds on any page of your website; therefore, a well-placed image/graphic should illustrate the basic idea of the textual content. In other words, the image/graphic should send the same message that you would get from reading text that takes 30-60 seconds.
 
There is a psychology to choosing colors for your website or any design you use. Certain colors can evoke emotions and need to be used effectively. Some studies have shown that consumers place color and visual appearance (93%) as the top factors in buying a product. Here’s a breakdown of what each color represents in the “Psychology of Color in Logo Design”.
 
The speed of the website is crucial. No one wants to deal with a site that is bogged down and slow. We all know that if a page takes too long to load, we are tempted to press the back button or forget about the site in general. If your site is faster and more concise, then your returning viewers will feel inspired to stay and invest in getting the knowledge they initially were seeking.
 
After your website is revamped, SPREAD THE WORD! Encourage your target audience to visit your site by sending them the link in an email or posting it on your social media. Most importantly, give your audience a reason to return; post about upcoming events, deadlines, and intriguing news relevant to your mission. High-quality feedback is a critical factor when deciding if a new web design is needed. Do not hesitate to contact the #theFRESHteam (BKWyattJr@ftpublicity.com) about any web related questions.
 

By: Rachel Brandon
@Rach_Brandon

Pictures from the #Born2Win Domestic Violence Community Summit

Client Ieshea Hartwell of Agape Christian Counseling Center from Atlanta travelled to Memphis to be a panelist for client Walking In A New Life's "Domestic Violence Community Summit" on Saturday, March 8th at the Church Health Center on Union Ave. Below are some pictures from the event. Visit www.wianl.org for more information about the upcoming #Born2Win concert in June and/or information about Domestic Violence.



FTP TARGETS FAITH-BASED BUSINESSES

MEMPHIS, Tenn. -Fresh Touch Publicity will be pursuing new clients primarily from nonprofits and faith-based businesses and organizations. The FTP team, also referred to as #theFRESHteam, has experience working within the aforementioned markets for organizations such as the Mid-South Food Bank, the Memphis Urban League, Agapé Christian Counseling Center and new client Walking Into A New Life.
 
Memphis sometimes is referred to as the "City of Churches" and there are programs like Alliance for Nonprofit Excellence and Start Co. which are used to help nonprofits and businesses, respectively. Thus indicating there is a market in Memphis.
 
“We’ve been working with small businesses but it was time to pinpoint a niche within the small business market,” said TJ Jefferson, Owner and Principle Consultant of Fresh Touch Publicity. “My personal spiritual journey is what led me to explore taking the business into this direction. I am happy to be working within my purpose.”
 
Fresh Touch Publicity’s services include consulting on developing press releases and newsletters, internal/external communications, creating public relations and social media campaigns, brand development, media training and graphic/web designing.
 
Fresh Touch Publicity is a Memphis-based public relations and branding consultancy company designed to assist nonprofit organizations and faith-based businesses and organizations with maximizing their exposure within their targeted audience, their community and the Media.

Three Tips to Gain Strength, Grow Numbers, & Enhance Your Org’s Reputation

Strengthening current members while still focusing on attracting new ones AND trying to set a better reputation in the community can often be a difficult task for any faith-based organization. Creating a positive perception of your organization in the community provides a critical foundation for the communication and other evangelistic efforts later on down the road. Here are three quick tips to pursue immediately:
 
1. Adapt to the Changes Happening Within Your Community
The best businesses in the world have incredible talent, but it will mean nothing if they can’t readily adapt to change. Communities and their focus, goals, etc are constantly changing and being in the know of these changes is essential. For instance, knowing which social media entity is popular amongst your demographics and/or what they read more- the newspaper, online blogs, parenting magazines, or do they simply use social media for news, events, updates, etc. Also, make sure that people can reach out to you by having all of your contact information displayed correctly on your building, appropriate websites, including your own and any other publication.
 
2. Match Strengths to Roles within the Organization
In unifying an organization, internal strength is a key factor in the amount of success that will be had. When “the bottom falls out of an organization” it is usually because the leadership committee is not equipped to deal with the issues that it faces. It is vital that the leadership team be placed in their proper roles and the goals should be made clear with members of the entire congregation or group. For instance, if someone is great at greeting patrons at the door, don’t place that person in a hidden office to file paperwork. When the right person is doing the right tasks, more work towards the ultimate goal can be achieved.
 
3. Partner with Your City-Reach out to Your Community
Proverbs 22:1 says, “A good name is more desirable than great riches; to be esteemed is better than silver or gold.” Establishing a good reputation or reversing a negative reputation is quite the chore. An organization’s reputation should be a direct reflection of the true character that is expressed within the organization. An amazing way to boost your reputation within the city is to partner with other associates such as non-profit organizations or other faith-based businesses. Offering your services to other associations during charitable projects or events can help your organization make connections within the city while benefiting others. Something as simple as handing out free water bottles at a little league game can infer that your organization is building its rapport with the community.
 
Start with these easy small steps or you can contact Fresh Touch Publicity to help facilitate these changes and you organization well on its way.
 
By: Rachel Brandon
@Rach_Brandon