MEMPHIS, Tenn. – The Mid-South Food Bank will host its 2nd annual Good Friday Food Drive online on Friday, March 29. This year’s food drive, much like last year’s, will rely on social media to spread the word and encourage support. Last year, the Food Bank received over $3000 in donations online, which is the equivalent of 9,000 meals.
The Food Bank, along with the Good Friday Food Drive’s official sponsors, Easy Way Produce and First State Bank, will initiate a call-to-action to followers via Twitter. Using the hashtag #MEMFOOD13, the organizations will ask their supporters to donate online at midsouthfoodbank.org. Also, donations can be made at Easy Way at 814 Mt. Moriah Rd and the First Bank locations at 5385 Poplar Ave and 3607 Houston Levee Rd.
“Mid-South Food Bank encourages everyone to get involved,” says Marcia Wells, Mid-South Food Bank Communications Director. “Community food drives are an important source of food and funds to purchase food.”
The Good Friday Food Drive was created to restock the Food Bank’s cupboards during the spring, as the organization typically experiences a shortage of food and supplies during this time period. Last spring, when the Food Bank’s shelves were nearly barren, Amy Howell of Howell Marketing Strategies asked her Twitter followers to donate. This ignited a surge of support in a matter of hours.
Easy Way and First State Bank want to continue the social media support this year.
“No one in Memphis should be hungry,” Howell wrote on her blog. “We need to use social [media] to do good things in our community.”
About Mid-South Food Bank
Mid-South Food Bank, a 501(c)(3) charitable organization, was founded in 1981. MSFB is a member of Feeding America, the national network of food banks. It serves 227 agencies in 31 counties in West Tennessee, north Mississippi and east Arkansas. Its mission is to fight hunger through the efficient collection and distribution of wholesome food, and through education and advocacy which supports its vision of a hunger-free Mid-South.
About Easy Way Food Stores, Inc. – Your Everyday Farmers Market
In operation since 1932, Easy Way Food Stores, Inc. is a locally and family owned business based in the Mid-¬‐south featuring fresh and locally grown produce, meat and grocery items. The long standing and current studies that suggest that eating more fruit and vegetables is a health benefit that fuels the passion to provide those products to this area in convenient locally staffed, easy in and out locations in a “farmer’s market” friendly atmosphere. Other than major holidays, all Easy-¬‐Way retails stores are open six or seven days a week throughout the year.
About First State Bank
First State Bank has 31 full-service banking locations in 25 communities throughout West and Middle Tennessee. It is owned by Community First Bancshares, a holding company headquartered in Union City, Tenn., which also operates a mortgage company, an insurance company, a specialized ag services division, investment services, a consumer finance company, an employee benefits division, a specialized trust services division, a small business lending division, and an indirect auto financing division at various locations across the state.