Apps that Help Business Productivity

Owning a small business is not easy, especially if your operating staff is limited to one – only you. Multitasking becomes the breadwinning skill you rely on each day. But, if you have a smartphone, you may have a few applications installed and activated that help you hold on to your sanity. We asked several small business owners what were the best business apps that help keep their business running. We’ve narrowed down the responses:

#1: Banking Apps
Be honest, if it’s not your number 2 reason for starting your own business, making money is somewhere in your top 3. So, if you’re in the business of making money, then it is important to know how to send invoices and know how much you’re making…or losing by having mobile banking apps installed on your phone. Some of our top responses included banking applications like PayPal, Bank Of America, Chase, etc. Stay aware and stay responsible with your business finances. It could be the key to opening up new opportunities for growth.

#2: Google Apps
I’m sure you’ve heard this many times before, “communication is key.” But, this admonition isn’t just for marriages and romantic relationships. It is also a core value for building and maintaining business relationships. Many of our respondents understand this and have effectively highlighted many of Google’s communication applications – especially Gmail. One of the best features Gmail boasts is the ability to send and receive messages from email accounts outside of gmail. For example, I can send and receive mail as bkwyattjr@ftpublicity.com through my Gmail account. Cool right? This helps make things a lot easier for my communications efforts. Google also hosts other helpful applications like Google Drive for file sharing, Google Voice for screening calls and having an official business phone number, and of course Google Search for….well searching.

#3: Social Media Marketing
A presence on social media can be fun and engaging for personal reasons. Additionally, social media applications like Facebook, Twitter, Google+ and Instagram are important business tools for communicating with your target market and drive new business for your company.

Author’s Recommendation
I just recently installed and tried an app that many probably hadn’t heard of yet. It’s called Cloze. Cloze is a relationship management application that processes and analyzes all of your communication and productivity applications. Cloze helps you stay on top of appointments and meetings, following up and reconnecting with customers/clients you regularly talk to, social media management, and contact management to keep your contacts up to date and organized based on who matters most. It’s like Siri, but with a purpose without the gab. Try it, you’ll like it.

Other Apps That Didn’t Make The List:
Bit.ly
This app great for shortening and customizing links to share (and the apps makes it handy to grab them again in the future).

Pixifly
Pixify is great for events because it allows you to see instagram activity near your location.

Evernote
An all-purpose note-taking app.

Genius-scan
A pdf-scanner for your pocket. Both make everyday tasks easier & more manageable

Google Maps
Helps navigate throughout the city so I can bypass accidents or heavy traffic areas.

InstaCollage
Because it edits photos easily and I can make collages of pic at events without having to flood the timeline with multiple single pictures.

@BKWyatt

Brand Your Nonexistence: Pack Your Toolkit

No one will argue that “word of mouth” still reigns supreme for securing new business. There is nothing better than a satisfied client speaking on behalf of your business without being paid to do so. However, in this digital age, your brand being nonexistent online is a problem. Why is it a problem? You’re missing out on a customer base and opportunities that your immediate circle may not be able to reach. So you have to S.H.O.W. your brand worthy online since according to PewResearch’s “U.S. Smartphone Use in 2015” 80%-97% of people 18 and up use their smartphones to browse the internet and use social networking sites. That’s a lot of people.

I know you were lead to believe that your brand is only your logo and, perhaps, your business card, but your brand Toolkit encompasses more than that. It's what your business is thought about and known for when you're not around. Like a contractor, you need the right things in your toolkit to brand your nonexistence online. First ask yourself “do you want a quick buzz or a timeless brand?” and “how will I S.H.O.W. it online?”

S- Start with an understanding of your SEO, which stands for search engine optimization. The simple understanding of SEO is finding the words that people use when searching Google for the products and services your business provides. For example, “faith-based pr company, Memphis public relations company, or pr for nonprofits” are great searches for Fresh Touch Publicity. Since FTP is aware of this, we use these keywords when we write on our website, in press releases and on social media posts.

H- I looooove hashtags!! You can tag your social media posts with relevant hashtags. It goes hand in hand with your SEO. Like we discussed in the aforementioned paragraph, we use some of those words as hashtags. We use #faithbased, #memphis, #publicrelations hashtags in our press releases, social media posts and tags on the blogs. Ask your friends & family to help push your hashtags. Since you’re reading this, use ours #FaithDiaries and #SimplyGiving.

O- Offer potential customers information of value. Share content that can be used via your blog and social networking sites. Refrain from always keeping information in general; be specific. I know you can’t give away all of your secrets but you can offer something like a webinar or an e-book in exchange for their email address or phone number.

W- A website should always be kept updated and all of your online activities should somehow filter through your website. You could have your social media feed, merchandise, blog, client news, client testimonials, and keywords to increase SEO. The goal is to use those website hits to get information about when, where how and who is accessing your website.

All-in-all, you want your potential clients to be able to find you online. Also, where your customers are parked online, then you need to pull-up there with your Brand Toolkit in tow. Don't miss out on potential clients that are looking for you online. If you don't have time to do it yourself, hire Fresh Touch Publicity to handle branding your online existence. Email us at inquiries@ftpublicity.com

@TJayPR

Memphis, Nominate Your Fave Nonprofit for #SimplyGiving Project

Fresh Touch Publicity wants the Memphis community to nominate local nonprofits for its 5th Annual #SimplyGiving Project, a grassroots fundraiser for a local nonprofit organization. FTP’s internal team & supporters usually pick a recipient, but they wanted to make it a collaborative, community effort this year. Nominations are made online at http://ftpublicity.com/simply-giving-project/ and it runs through Friday, May 8.

The criteria to nominate a nonprofit is it has to be located and serve the city of Memphis for at least one year, has to have an annual revenue of less than $100K, and a 501c3 certification isn’t required.

“There isn’t a way for us to know about all of the nonprofits in the city so we decided to ask the people in our community,” said TJ Jefferson, Principal Owner of Fresh Touch Publicity. “We teach our clients about collaboration and here is our opportunity to practice what we preach.”

The inaugural #SimplyGiving Project was created in Atlanta in 2011, when they raised over $800 and collected groceries for a local nonprofit called H.O.P.E. Family Resource Center. FTP moved to Memphis in 2012 and raised over $2500 and collected over 1500lbs of tangible items such as food, clothes, shoes, personal hygiene items, school and kitchen supplies through the #SimplyGiving Project.

We are still finalizing sponsors so anyone who is interested can email us at simplygiving@ftpublicity.com.