FTP Owner TJ Jefferson Starting Fiscal Year with Lots of Visibility

Memphis, Tenn. – Fresh Touch Publicity’s Principal Owner TJ Jefferson is beginning the fiscal year with four opportunities to expand her brand in front diverse audiences.

She kicks off August 12 with speaking to 12 mentors and their mentees from the local nonprofit organization Girlz Life about “Social Media Responsibility” with an interactive activity that will start the conversation between the mentors and mentees.

Next, TJ will moderate the “Redefining Philanthropy” session during the Memphis Urban League Young Professional’s “Uniting to Lead” Empowerment Conference at the Hilton Hotel on August 23. She sits on a few nonprofit boards, such as MULYP, and she organizes her own fundraiser every year for a local nonprofit organization through FTP’s “The Simply Giving Project”.

“Initially, TJ was on the panel but we asked her to moderate because she has such a great personality,” MULYP President Cynthia Daniels said.

The “Memphis Startup” group meets monthly at the University of Memphis and TJ will be speaking to them about Public Relations and its importance for the long-term goals of any business.

TJ ends the month with Fresh Touch Publicity hosting an encore presentation of the “The Social Media Circuit Training” workshop August 30. The interactive workshop gives quick social media know-hows to incorporate into businesses and nonprofit organizations’ profiles immediately.

“All of these opportunities show me that it’s time to step from behind FTP,” TJ says. “This day in business, people don’t buy in to company brands alone; they buy in to people.”

Born2Win Fundraiser Spotlights Choir Full of Domestic Violence Survivors

Memphis, Tenn.- The Walk Into A New Life (WIANL) nonprofit will present a choir comprised of domestic violence, sexual assault/abuse and cancer survivors in its inaugural “Born2Win: A Survivor’s Story” Fundraising Concert at the Great Hall in Germantown on Friday, June 6th. Fresh Touch Publicity has teamed up with The Sharen Rooks Agency and various female-owned public relations agency to bring awareness to this event and the survivor’s stories. The proceeds will benefit WIANL.
 
This monumental event is designed to offer survivors the opportunity to grace the stage through inspirational music. The organizers of this groundbreaking event are currently seeking 40 participants for the mass choir. All participants will receive a t-shirt, CD/DVD of the event and have the opportunity to co-author a published book slated to be released in the Spring 2015.
 
Born2Win will break the chains from these women being victims into being victors,” said TJ Jefferson, FT’P’s owner. “This event is one of those hidden jewels that we plan to bring to the masses. These issues are too important to keep ignoring.”
 
Anyone who has overcome any adversity, including, but not limited to, domestic violence, sexual assault, cancer, poverty or homelessness would greatly benefit from the brotherhood and sisterhood of this grand display of survival, courage and community support. If you or someone you know would like to participate, details of the event and a complete list of sponsors, you can go directly to the eventbrite page, http://bit.ly/1hunZSq or call 800-971-8016.
 
Walk In A New Life, Inc’s mission is to stop domestic violence and help stabilize victims using education and microenterprise development. WIANL strives to provide innovative opportunities to advocate education regarding domestic violence as well as teaching the necessity of creating self sufficiency, self worth and independence in a positive and realistic way. WIANL believes in providing individuals with the proper tools, resources and referrals needed to remove the fear and safely walk into a new life.
 

FTP TARGETS FAITH-BASED BUSINESSES

MEMPHIS, Tenn. -Fresh Touch Publicity will be pursuing new clients primarily from nonprofits and faith-based businesses and organizations. The FTP team, also referred to as #theFRESHteam, has experience working within the aforementioned markets for organizations such as the Mid-South Food Bank, the Memphis Urban League, Agapé Christian Counseling Center and new client Walking Into A New Life.
 
Memphis sometimes is referred to as the "City of Churches" and there are programs like Alliance for Nonprofit Excellence and Start Co. which are used to help nonprofits and businesses, respectively. Thus indicating there is a market in Memphis.
 
“We’ve been working with small businesses but it was time to pinpoint a niche within the small business market,” said TJ Jefferson, Owner and Principle Consultant of Fresh Touch Publicity. “My personal spiritual journey is what led me to explore taking the business into this direction. I am happy to be working within my purpose.”
 
Fresh Touch Publicity’s services include consulting on developing press releases and newsletters, internal/external communications, creating public relations and social media campaigns, brand development, media training and graphic/web designing.
 
Fresh Touch Publicity is a Memphis-based public relations and branding consultancy company designed to assist nonprofit organizations and faith-based businesses and organizations with maximizing their exposure within their targeted audience, their community and the Media.

Three Tips to Gain Strength, Grow Numbers, & Enhance Your Org’s Reputation

Strengthening current members while still focusing on attracting new ones AND trying to set a better reputation in the community can often be a difficult task for any faith-based organization. Creating a positive perception of your organization in the community provides a critical foundation for the communication and other evangelistic efforts later on down the road. Here are three quick tips to pursue immediately:
 
1. Adapt to the Changes Happening Within Your Community
The best businesses in the world have incredible talent, but it will mean nothing if they can’t readily adapt to change. Communities and their focus, goals, etc are constantly changing and being in the know of these changes is essential. For instance, knowing which social media entity is popular amongst your demographics and/or what they read more- the newspaper, online blogs, parenting magazines, or do they simply use social media for news, events, updates, etc. Also, make sure that people can reach out to you by having all of your contact information displayed correctly on your building, appropriate websites, including your own and any other publication.
 
2. Match Strengths to Roles within the Organization
In unifying an organization, internal strength is a key factor in the amount of success that will be had. When “the bottom falls out of an organization” it is usually because the leadership committee is not equipped to deal with the issues that it faces. It is vital that the leadership team be placed in their proper roles and the goals should be made clear with members of the entire congregation or group. For instance, if someone is great at greeting patrons at the door, don’t place that person in a hidden office to file paperwork. When the right person is doing the right tasks, more work towards the ultimate goal can be achieved.
 
3. Partner with Your City-Reach out to Your Community
Proverbs 22:1 says, “A good name is more desirable than great riches; to be esteemed is better than silver or gold.” Establishing a good reputation or reversing a negative reputation is quite the chore. An organization’s reputation should be a direct reflection of the true character that is expressed within the organization. An amazing way to boost your reputation within the city is to partner with other associates such as non-profit organizations or other faith-based businesses. Offering your services to other associations during charitable projects or events can help your organization make connections within the city while benefiting others. Something as simple as handing out free water bottles at a little league game can infer that your organization is building its rapport with the community.
 
Start with these easy small steps or you can contact Fresh Touch Publicity to help facilitate these changes and you organization well on its way.
 
By: Rachel Brandon
@Rach_Brandon

National Boss Day Video Campaign

FTP Boss Advice Campaign

Share videos of advice received from a former boss or mentor. Videos should not exceed 2 minutes. We are using videos to upload to our youtube page for inspiration to our clients and/or future clients and supporters. Submit videos to jmonroe@ftpublicity.com. or tag us on social media using the Hashtag #BOSSadvice by Wednesday, October 16th 9am.