Fresh Touch Publicity’s Referral Program

We simply thrive off creating lasting partnerships and making money while we're at it. We're asking for YOUR help in being extended partners of #theFRESHteam and referring us to your network of amazing companies and individuals you know who needs public relations, branding, social media, marketing, media training, and web/graphic designing services. #theFREShteam wants to write YOU a check!! Here are the simple details:

You can receive a $50 check from us EACH time you refer a potential partner to us AND they sign up for a package deal.
You can receive a Privileged Discount Card if you refer a potential partner AND they sign up for services from our a la carte list (each additional referral after you receive the card, you can earn points towards services from #theFRESHteam).

We always asks potential partners how they hear about us so be SURE to tell them to use your name. Make sure you email us at inquiries@ftpublicity.com or fill out the form on the contact page or call or text us at 404-913-2122 and let us know it was YOU who referred them to us. That way we'll know exactly who to write out the check to. OK? Yep, it's that simple. Can't wait to break bread with you!

p.s. We want to THANK YOU so much for those of you who completed our survey regarding these incentives.
#theFRESHteam

Will L.O.V.E. Cost You Your Organization or Business?

You’ve heard the cliché “time is money” but now that you’re an entrepreneur – for profit or nonprofit- has that saying hit home yet? We aren’t talking about the emotion love that you feel for your significant other, family, and friends. Our L.O.V.E. is the acronym for “Loss Of Valuable Energy”. Energy means: the capacity for vigorous activity; available power—an adequate or abundant amount of such power.
 
We know that as a business owner or nonprofit director, it saves money to file your own paperwork, answer calls, take messages, respond to all email inquiries, count inventory, write out contracts, update social media, clean the restroom, etc. By doing all of that, you are exhausting unnecessary energy that should be redirected into handling your primary responsibility, which generally is bringing in more clients or raising awareness. Seriously, what is the point of having your file cabinet in order if there is nothing new to put in it? Or, the fact that you got four new followers on Twitter from out of state but the neighbors next door to your office don’t know who you are or what you do? Don’t get tied down in the mundane tasks of the day and you aren’t exhausting your energy towards bringing in revenue to sustain your for-profit business or nonprofit organization.
 
Obviously, an increase in revenue allows you to use the money for help such as hiring a professional virtual assistant on a contractual-timed basis or a per-project basis. A professional virtual assistant provides administrative, technical, or creative assistance to clients remotely from a home office. If you’re going to save money, hiring a virtual assistant would be the way to go instead of doing it yourself. As the employer, you do not have to pay employee-related taxes, insurance/benefits, equipment or supplies; they usually have their own equipment. If you have a nonprofit organization, use your volunteers to tackle those routine office tasks a couple of times a week.
 
You can hire Fresh Touch Publicity to handle your social media postings, write and design your newsletter and update your blog and/or website. All you would need is to take a few minutes out of your week to give us an update on what’s going on as you’re bringing in new clients and more awareness to your brand and we can handle the rest. We want you to love what you’re doing but not fall into those statistics of a failed business because of your L.O.V.E.
 
@TJayPR

FTP TARGETS FAITH-BASED BUSINESSES

MEMPHIS, Tenn. -Fresh Touch Publicity will be pursuing new clients primarily from nonprofits and faith-based businesses and organizations. The FTP team, also referred to as #theFRESHteam, has experience working within the aforementioned markets for organizations such as the Mid-South Food Bank, the Memphis Urban League, Agapé Christian Counseling Center and new client Walking Into A New Life.
 
Memphis sometimes is referred to as the "City of Churches" and there are programs like Alliance for Nonprofit Excellence and Start Co. which are used to help nonprofits and businesses, respectively. Thus indicating there is a market in Memphis.
 
“We’ve been working with small businesses but it was time to pinpoint a niche within the small business market,” said TJ Jefferson, Owner and Principle Consultant of Fresh Touch Publicity. “My personal spiritual journey is what led me to explore taking the business into this direction. I am happy to be working within my purpose.”
 
Fresh Touch Publicity’s services include consulting on developing press releases and newsletters, internal/external communications, creating public relations and social media campaigns, brand development, media training and graphic/web designing.
 
Fresh Touch Publicity is a Memphis-based public relations and branding consultancy company designed to assist nonprofit organizations and faith-based businesses and organizations with maximizing their exposure within their targeted audience, their community and the Media.

FTP MOVES TO MEMPHIS

MEMPHIS, Tenn. - Fresh Touch Publicity (FTP), an Atlanta-based public relations firm, has relocated to Memphis. The firm's founder, TJ Jefferson, listed the city’s growing recognition for its entrepreneur development and support as a primary reason for the move. Though FTP will be headquartered in Memphis, the company still will maintain client accounts in Atlanta and other cities.

 

Forbes Magazine ranked Memphis No. 11 as “Best Cities for Minority Entrepreneurs” in 2011. The magazine also ranked the city as the fourth “Happiest Cities for Job-Seeking College Grads” in 2012. The Blues-loving city is also the home of nationally known companies such as FedEx and International Paper and successful home-grown businesses, such as Neely’s barbecue restaurants.

 

In addition, the city also offers several programs for emerging entrepreneurs. Jefferson said programs like EmergeMemphis and LaunchMemphis not only mentor business startups and existing companies, but also have the potential to connect FTP with potential clients and other networking opportunities.

 

“I’ve always kept up with what’s going on around Memphis,” Jefferson said. “In the last couple of years, Memphis’ name has been increasingly mentioned around business circles and I feel this move puts us in direct proximity with the growing small businesses there. And since Fresh Touch doesn’t represent celebrities, Atlanta will not miss us.”

 

Jefferson, a Memphis native, started the company in 2011. As an outlet for the Tennessee State University graduate to integrate her creativity, background in journalism, love for people, and helpful nature, Fresh Touch Publicity offers traditional public relations, branding, marketing, graphic design, web site design and social media services.

 

Check out FTP, visually, via Instagram: search and follow @FreshTouchPublicity.