Apps that Help Business Productivity

Owning a small business is not easy, especially if your operating staff is limited to one – only you. Multitasking becomes the breadwinning skill you rely on each day. But, if you have a smartphone, you may have a few applications installed and activated that help you hold on to your sanity. We asked several small business owners what were the best business apps that help keep their business running. We’ve narrowed down the responses:

#1: Banking Apps
Be honest, if it’s not your number 2 reason for starting your own business, making money is somewhere in your top 3. So, if you’re in the business of making money, then it is important to know how to send invoices and know how much you’re making…or losing by having mobile banking apps installed on your phone. Some of our top responses included banking applications like PayPal, Bank Of America, Chase, etc. Stay aware and stay responsible with your business finances. It could be the key to opening up new opportunities for growth.

#2: Google Apps
I’m sure you’ve heard this many times before, “communication is key.” But, this admonition isn’t just for marriages and romantic relationships. It is also a core value for building and maintaining business relationships. Many of our respondents understand this and have effectively highlighted many of Google’s communication applications – especially Gmail. One of the best features Gmail boasts is the ability to send and receive messages from email accounts outside of gmail. For example, I can send and receive mail as bkwyattjr@ftpublicity.com through my Gmail account. Cool right? This helps make things a lot easier for my communications efforts. Google also hosts other helpful applications like Google Drive for file sharing, Google Voice for screening calls and having an official business phone number, and of course Google Search for….well searching.

#3: Social Media Marketing
A presence on social media can be fun and engaging for personal reasons. Additionally, social media applications like Facebook, Twitter, Google+ and Instagram are important business tools for communicating with your target market and drive new business for your company.

Author’s Recommendation
I just recently installed and tried an app that many probably hadn’t heard of yet. It’s called Cloze. Cloze is a relationship management application that processes and analyzes all of your communication and productivity applications. Cloze helps you stay on top of appointments and meetings, following up and reconnecting with customers/clients you regularly talk to, social media management, and contact management to keep your contacts up to date and organized based on who matters most. It’s like Siri, but with a purpose without the gab. Try it, you’ll like it.

Other Apps That Didn’t Make The List:
Bit.ly
This app great for shortening and customizing links to share (and the apps makes it handy to grab them again in the future).

Pixifly
Pixify is great for events because it allows you to see instagram activity near your location.

Evernote
An all-purpose note-taking app.

Genius-scan
A pdf-scanner for your pocket. Both make everyday tasks easier & more manageable

Google Maps
Helps navigate throughout the city so I can bypass accidents or heavy traffic areas.

InstaCollage
Because it edits photos easily and I can make collages of pic at events without having to flood the timeline with multiple single pictures.

@BKWyatt

3 Tips to “NO” a Successful PR Campaign

You read that headline correctly. Yes, I know the difference between “no” and “know”. On the Public Relations consultant side we hear or have heard “no” quite often from potential clients, reporters, editors, potential sponsors, celebrity publicists and the list goes on. In our industry, you must have tough skin to endure closed door after closed door. Furthermore, we must have the know-how to ensure our clients still are getting their public relations wants and needs, but we must have the gumption to tell them, realistically, how to get there. Rarely, do we get an opportunity to say “No” ...until now. Here are three Tips to “No” your way into a successful PR Campaign.
 
“NO, WE CAN’T DEAL WITH THE BUDGET LATER.”
You will not have a successful anything without knowing what you can or can’t do, monetarily. Creativity only goes as far as the budget allows it to go. Meaning you have to have some monies set aside for the public relations campaign. Keyword is campaign. You don’t see politicians running a campaign without some money. Hence, you can’t navigate your public relations campaign without allocating the costs. Obviously, the bigger the budget, the less favors and coercing your public relations consultant has to do but either way, a budget must be addressed, first and foremost.
 
“NO, WE CAN’T MOVE UP THE DEADLINE.”
Your public relations campaign should detail a timeline with SMART Goals, strategies, and tactics. SMART is an acronym for Specific, Measurable, Achievable, Realistic and Time. The point of the timeline is because everything needs to happen in a strategic timeframe. A great public relations campaign can take up to six months to get some traction; it is not an overnight process. Research and consistency is what builds that traction. We always ask our clients do they want a “quick buzz” or a “timeless brand”. The timeless brand is going to need to meet the deadline set and not push it up because the client is just anxious.
 
“NO, WE CAN’T IGNORE WHAT YOUR AUDIENCE WANTS.”
Just because you like it doesn’t mean that’s what your audience wants. You may like Facebook but your targeted audience likes Instagram. You may want to be interviewed on the local ABC affiliate news broadcast but your audience listens to a local internet radio show. Bigger doesn’t always mean better. Being able to connect with your audience is better public relations for your Brand.
 
Let Fresh Touch Publicity help you connect directly to your audience. We can consult you on what to do and how to execute a successful PR campaign. Contact us today inquiries@ftpublicity.com.
 
@TJayPR

MULYP Appoints FTP Owner as Social Media Manager

The Memphis Urban League Young Professionals (MULYP) Board appointed FTP owner TJ Jefferson as the Social Media Manager/Historian on May 2nd. She will take over all of MULYP's social media accounts to engage with the Memphis young professional and local business communities.

 

"Choosing TJ as MULYP Social Media Manager was a decision that I made with confidence. She has proven herself to be successful as a Public Relations entrepreneur and her talents are unique to Memphis," said President Cynthia Daniels. "MULYP is in its 10th year in Memphis and in order to excel as an organization, it takes the right talent to keep us current in this age of technology; TJ is that person to help us mobilize our supporters in the “Young Professional Movement.”

 

As one of the city’s largest networks of young leaders, MULYP is recognized throughout the community for its member's accomplishments. Being a part of MULYP serves as a great networking tool, but also provides a structured way to volunteer, enhance your leadership ability and ultimately give back to the Memphis community! MULYP is working to fill a void in the Memphis community by attracting, assisting and supporting the next generation of Memphis leadership to create positive change.

 

Visit www.mulyp.org for more information about MULYP.

FTP MOVES TO MEMPHIS

MEMPHIS, Tenn. - Fresh Touch Publicity (FTP), an Atlanta-based public relations firm, has relocated to Memphis. The firm's founder, TJ Jefferson, listed the city’s growing recognition for its entrepreneur development and support as a primary reason for the move. Though FTP will be headquartered in Memphis, the company still will maintain client accounts in Atlanta and other cities.

 

Forbes Magazine ranked Memphis No. 11 as “Best Cities for Minority Entrepreneurs” in 2011. The magazine also ranked the city as the fourth “Happiest Cities for Job-Seeking College Grads” in 2012. The Blues-loving city is also the home of nationally known companies such as FedEx and International Paper and successful home-grown businesses, such as Neely’s barbecue restaurants.

 

In addition, the city also offers several programs for emerging entrepreneurs. Jefferson said programs like EmergeMemphis and LaunchMemphis not only mentor business startups and existing companies, but also have the potential to connect FTP with potential clients and other networking opportunities.

 

“I’ve always kept up with what’s going on around Memphis,” Jefferson said. “In the last couple of years, Memphis’ name has been increasingly mentioned around business circles and I feel this move puts us in direct proximity with the growing small businesses there. And since Fresh Touch doesn’t represent celebrities, Atlanta will not miss us.”

 

Jefferson, a Memphis native, started the company in 2011. As an outlet for the Tennessee State University graduate to integrate her creativity, background in journalism, love for people, and helpful nature, Fresh Touch Publicity offers traditional public relations, branding, marketing, graphic design, web site design and social media services.

 

Check out FTP, visually, via Instagram: search and follow @FreshTouchPublicity.