HAPPY NEW YEAR- $10 EMAIL AD SALE!!

It is 2017 and we are giving you the opportunity to advertise your business to our email network for ONLY $10 per ad. The regular price is $25 per ad; so instead of paying $100 for a month's worth of ads, you can pay just $40 ($10 per week). We know that you are preparing for your new year's goals so you can even lock in this price for ads to run in February or March, as long as you purchase it in the month of January. We send out weekly emails to our engaged network each Wednesday morning, and everyone loves patronizing good businesses, right?!

SALE ENDED!!!


FTP Email Ad




Marketing Your Service-based Business for the Holidays

A lot of businesses will be ramping up their marketing efforts during the upcoming Thanksgiving and Christmas holiday season. Rightfully so, when spending is over $600 Billion, according to the National Retail Federation. While product-based businesses benefit the most during this gift-exchanging holiday season, service-based businesses kind of get lost in the money sauce. If you've been wondering how do you strategically get a piece of that spending pie with your service-based business, we've come up with a few ideas.

First things first, you have to remove traditional marketing methods out of your brain. As a service-based business, you're probably already doing a lot of educating your audience on what you do and the benefits. It's time to bring out the creativity in your approach to increase your bottom line during this holiday season.

1. Cross-Promoting
You can never go wrong when you collaborate with the right business(es). You have the distinct opportunity to market to another built-in audience of another business. You can start with your former or current clients. For example, you can ask them to record a 30 to 60 second holiday-themed video discussing how your business helped them grow their business. Or, create a gift catalog of your client's products to share with your email list and social media followers. To keep costs down, just make it available digitally and/or charge your clients a small fee to be included and donate the money to a local, relevant charity. To get the full effect of this, make sure your clients are sharing with their networks, too.

2. Social Giving
Speaking of a local, relevant charity, giving is always a win. The key is to ensure it aligns and makes sense with your business. For example, if you're a Human Resource consulting company, then you partner with a workforce development organization to raise money for programming that facilitates mock interviews; make sure you volunteer to participate in that organization, too. You include their information like stats and impact and tie it into your business and share on social media and your email list. Or, you can have a percentage of a your services to be donated to that local organization. Or, if you have an event planning business, you can create a gift certificate for your services and donate it to a silent auction for a holiday fundraiser.

3. A Daily Challenge
You've probably seen those 30-day squat challenges or 30-day support a local business challenge on social media. You can create a holiday-themed one for your business. Since it's already November, you may not want to make it a full 30-day, maybe a 14-day one. For example, if you're a motivational speaker, maybe your challenge will include things like asking your audience to post a video saying their favorite one-liner from you. Or, if you're a graphic designer, have business owners post a picture of their first logo or business card design. Don't forget to repost, RT or share and comment/engage with your audience.

Just remember whatever you do, be creative and never forget to educate the audience. Don't get so caught up in the marketing idea that you forget the very reason you're doing it-for exposure for your service-based business. If you need more help or don't want to do it yourself, call Fresh Touch Publicity and we will gladly get in the holiday marketing spirit for you!

Fresh Touch Publicity’s Referral Program

We simply thrive off creating lasting partnerships and making money while we're at it. We're asking for YOUR help in being extended partners of #theFRESHteam and referring us to your network of amazing companies and individuals you know who needs public relations, branding, social media, marketing, media training, and web/graphic designing services. #theFREShteam wants to write YOU a check!! Here are the simple details:

You can receive a $50 check from us EACH time you refer a potential partner to us AND they sign up for a package deal.
You can receive a Privileged Discount Card if you refer a potential partner AND they sign up for services from our a la carte list (each additional referral after you receive the card, you can earn points towards services from #theFRESHteam).

We always asks potential partners how they hear about us so be SURE to tell them to use your name. Make sure you email us at inquiries@ftpublicity.com or fill out the form on the contact page or call or text us at 404-913-2122 and let us know it was YOU who referred them to us. That way we'll know exactly who to write out the check to. OK? Yep, it's that simple. Can't wait to break bread with you!

p.s. We want to THANK YOU so much for those of you who completed our survey regarding these incentives.
#theFRESHteam

Welcome our newest #SimplyGiving Project team members

[caption id="attachment_1381" align="alignleft" width="250"]Amber Covington, Volunteer Coordinator Amber Covington, Volunteer Coordinator[/caption]

Amber, a native Memphian, will be leading and training the 20+ volunteers for our 5th Annual #SimplyGiving Project is currently a Business Development Specialist with Maximus Workforce Services. She has worked in workforce development for the past 8+ years. Amber completed her B.A. in Psychology from Vanderbilt University. Her future goal is to open a non-profit organization because she is passionate about working and helping in the community. She has volunteered with March of Dimes and several local political campaigns. Currently, she is a Crosstown Development Workforce Committee member. Also, she is an active member of Riverside Missionary Baptist Church. Amber enjoys spending time with family, playing sports, and baking desserts. She is married to Asa Covington and they have two children, Cody and Brooklyn.

 

[caption id="attachment_1383" align="alignleft" width="250"]Kaeyle Willis, Event Logistics Coordinator Kaeyle Willis, Event Logistics Coordinator[/caption]

Kaeyla connects people to new ideas and creates engaging, lasting experiences. She has been doing just that with handling all of the logistical aspects of the city-wide scavenger hunt, the marketing, the routes, etc. In 2015, she launched Kaete Event Logistics to assist small business owners in planning and executing their events. With six years of customer service experience, Kaeyla is not only deft at communication, but also problem solving. Throughout her collegiate career, Kaeyla has been actively involved in the planning and execution process for multiple on campus organizations such as the Professional Assertive United Sisters of Excellence. She’s also tackled event planning in her internships, both locally and nationally. A native of Memphis, Tennessee, Kaeyla actively works to give back to the city by volunteering for local non-profit organizations such as the Women's Foundation for a Greater Memphis and the Young Women Philanthropists. Kaeyla currently resides in Memphis, where she is a Marketing student at the University of Memphis.

 

REGISTER TO SUPPORT THE 5TH ANNUAL #SIMPLYGIVING PROJECT OR BECOME A SPONSOR: http://bit.ly/1dmd9Ol

REGISTER TO BECOME A VOLUNTEER: http://bit.ly/sg5volunteers

FTP TARGETS FAITH-BASED BUSINESSES

MEMPHIS, Tenn. -Fresh Touch Publicity will be pursuing new clients primarily from nonprofits and faith-based businesses and organizations. The FTP team, also referred to as #theFRESHteam, has experience working within the aforementioned markets for organizations such as the Mid-South Food Bank, the Memphis Urban League, Agapé Christian Counseling Center and new client Walking Into A New Life.
 
Memphis sometimes is referred to as the "City of Churches" and there are programs like Alliance for Nonprofit Excellence and Start Co. which are used to help nonprofits and businesses, respectively. Thus indicating there is a market in Memphis.
 
“We’ve been working with small businesses but it was time to pinpoint a niche within the small business market,” said TJ Jefferson, Owner and Principle Consultant of Fresh Touch Publicity. “My personal spiritual journey is what led me to explore taking the business into this direction. I am happy to be working within my purpose.”
 
Fresh Touch Publicity’s services include consulting on developing press releases and newsletters, internal/external communications, creating public relations and social media campaigns, brand development, media training and graphic/web designing.
 
Fresh Touch Publicity is a Memphis-based public relations and branding consultancy company designed to assist nonprofit organizations and faith-based businesses and organizations with maximizing their exposure within their targeted audience, their community and the Media.