Three Tips to Gain Strength, Grow Numbers, & Enhance Your Org’s Reputation

Strengthening current members while still focusing on attracting new ones AND trying to set a better reputation in the community can often be a difficult task for any faith-based organization. Creating a positive perception of your organization in the community provides a critical foundation for the communication and other evangelistic efforts later on down the road. Here are three quick tips to pursue immediately:
 
1. Adapt to the Changes Happening Within Your Community
The best businesses in the world have incredible talent, but it will mean nothing if they can’t readily adapt to change. Communities and their focus, goals, etc are constantly changing and being in the know of these changes is essential. For instance, knowing which social media entity is popular amongst your demographics and/or what they read more- the newspaper, online blogs, parenting magazines, or do they simply use social media for news, events, updates, etc. Also, make sure that people can reach out to you by having all of your contact information displayed correctly on your building, appropriate websites, including your own and any other publication.
 
2. Match Strengths to Roles within the Organization
In unifying an organization, internal strength is a key factor in the amount of success that will be had. When “the bottom falls out of an organization” it is usually because the leadership committee is not equipped to deal with the issues that it faces. It is vital that the leadership team be placed in their proper roles and the goals should be made clear with members of the entire congregation or group. For instance, if someone is great at greeting patrons at the door, don’t place that person in a hidden office to file paperwork. When the right person is doing the right tasks, more work towards the ultimate goal can be achieved.
 
3. Partner with Your City-Reach out to Your Community
Proverbs 22:1 says, “A good name is more desirable than great riches; to be esteemed is better than silver or gold.” Establishing a good reputation or reversing a negative reputation is quite the chore. An organization’s reputation should be a direct reflection of the true character that is expressed within the organization. An amazing way to boost your reputation within the city is to partner with other associates such as non-profit organizations or other faith-based businesses. Offering your services to other associations during charitable projects or events can help your organization make connections within the city while benefiting others. Something as simple as handing out free water bottles at a little league game can infer that your organization is building its rapport with the community.
 
Start with these easy small steps or you can contact Fresh Touch Publicity to help facilitate these changes and you organization well on its way.
 
By: Rachel Brandon
@Rach_Brandon

Second Annual Food Drive Uses Social Media to Drive Donations

MEMPHIS, Tenn.The Mid-South Food Bank will host its 2nd annual Good Friday Food Drive online on Friday, March 29. This year’s food drive, much like last year’s, will rely on social media to spread the word and encourage support. Last year, the Food Bank received over $3000 in donations online, which is the equivalent of 9,000 meals.

 

The Food Bank, along with the Good Friday Food Drive’s official sponsors, Easy Way Produce and First State Bank, will initiate a call-to-action to followers via Twitter. Using the hashtag #MEMFOOD13, the organizations will ask their supporters to donate online at midsouthfoodbank.org. Also, donations can be made at Easy Way at 814 Mt. Moriah Rd and the First Bank locations at 5385 Poplar Ave and 3607 Houston Levee Rd.

 

“Mid-South Food Bank encourages everyone to get involved,” says Marcia Wells, Mid-South Food Bank Communications Director. “Community food drives are an important source of food and funds to purchase food.”
The Good Friday Food Drive was created to restock the Food Bank’s cupboards during the spring, as the organization typically experiences a shortage of food and supplies during this time period. Last spring, when the Food Bank’s shelves were nearly barren, Amy Howell of Howell Marketing Strategies asked her Twitter followers to donate. This ignited a surge of support in a matter of hours.

 

Easy Way and First State Bank want to continue the social media support this year.

 

“No one in Memphis should be hungry,” Howell wrote on her blog. “We need to use social [media] to do good things in our community.”

 

About Mid-South Food Bank
Mid-South Food Bank, a 501(c)(3) charitable organization, was founded in 1981. MSFB is a member of Feeding America, the national network of food banks. It serves 227 agencies in 31 counties in West Tennessee, north Mississippi and east Arkansas. Its mission is to fight hunger through the efficient collection and distribution of wholesome food, and through education and advocacy which supports its vision of a hunger-free Mid-South.

 

About Easy Way Food Stores, Inc. – Your Everyday Farmers Market
In operation since 1932, Easy Way Food Stores, Inc. is a locally and family owned business based in the Mid-¬‐south featuring fresh and locally grown produce, meat and grocery items. The long standing and current studies that suggest that eating more fruit and vegetables is a health benefit that fuels the passion to provide those products to this area in convenient locally staffed, easy in and out locations in a “farmer’s market” friendly atmosphere. Other than major holidays, all Easy-¬‐Way retails stores are open six or seven days a week throughout the year.

 

About First State Bank
First State Bank has 31 full-service banking locations in 25 communities throughout West and Middle Tennessee. It is owned by Community First Bancshares, a holding company headquartered in Union City, Tenn., which also operates a mortgage company, an insurance company, a specialized ag services division, investment services, a consumer finance company, an employee benefits division, a specialized trust services division, a small business lending division, and an indirect auto financing division at various locations across the state.

FTP MOVES TO MEMPHIS

MEMPHIS, Tenn. - Fresh Touch Publicity (FTP), an Atlanta-based public relations firm, has relocated to Memphis. The firm's founder, TJ Jefferson, listed the city’s growing recognition for its entrepreneur development and support as a primary reason for the move. Though FTP will be headquartered in Memphis, the company still will maintain client accounts in Atlanta and other cities.

 

Forbes Magazine ranked Memphis No. 11 as “Best Cities for Minority Entrepreneurs” in 2011. The magazine also ranked the city as the fourth “Happiest Cities for Job-Seeking College Grads” in 2012. The Blues-loving city is also the home of nationally known companies such as FedEx and International Paper and successful home-grown businesses, such as Neely’s barbecue restaurants.

 

In addition, the city also offers several programs for emerging entrepreneurs. Jefferson said programs like EmergeMemphis and LaunchMemphis not only mentor business startups and existing companies, but also have the potential to connect FTP with potential clients and other networking opportunities.

 

“I’ve always kept up with what’s going on around Memphis,” Jefferson said. “In the last couple of years, Memphis’ name has been increasingly mentioned around business circles and I feel this move puts us in direct proximity with the growing small businesses there. And since Fresh Touch doesn’t represent celebrities, Atlanta will not miss us.”

 

Jefferson, a Memphis native, started the company in 2011. As an outlet for the Tennessee State University graduate to integrate her creativity, background in journalism, love for people, and helpful nature, Fresh Touch Publicity offers traditional public relations, branding, marketing, graphic design, web site design and social media services.

 

Check out FTP, visually, via Instagram: search and follow @FreshTouchPublicity.