Owner TJ Jefferson was one of eight presenters at the LeaderTIPS Ministry Leadership Conference at Covenant Memphis. Her presentation was about branding and it was called "The Branding P.I.E. (perception, impact, & evolution).
Questions to Ponder:
Perception- What are some of the things your ministry is judged on?
How do you want your ministry to be perceived internally and externally?
Impact- What is your why?
Specifically, who is your target?
Evolution- How are you growing?
What is your sustainability plan?