Owner speaks Branding to Ministry Leaders

Owner TJ Jefferson was one of eight presenters at the LeaderTIPS Ministry Leadership Conference at Covenant Memphis. Her presentation was about branding and it was called "The Branding P.I.E. (perception, impact, & evolution).

Questions to Ponder:
Perception- What are some of the things your ministry is judged on?
How do you want your ministry to be perceived internally and externally?

Impact- What is your why?
Specifically, who is your target?

Evolution- How are you growing?
What is your sustainability plan?

3 Tips to “NO” a Successful PR Campaign

You read that headline correctly. Yes, I know the difference between “no” and “know”. On the Public Relations consultant side we hear or have heard “no” quite often from potential clients, reporters, editors, potential sponsors, celebrity publicists and the list goes on. In our industry, you must have tough skin to endure closed door after closed door. Furthermore, we must have the know-how to ensure our clients still are getting their public relations wants and needs, but we must have the gumption to tell them, realistically, how to get there. Rarely, do we get an opportunity to say “No” ...until now. Here are three Tips to “No” your way into a successful PR Campaign.
You will not have a successful anything without knowing what you can or can’t do, monetarily. Creativity only goes as far as the budget allows it to go. Meaning you have to have some monies set aside for the public relations campaign. Keyword is campaign. You don’t see politicians running a campaign without some money. Hence, you can’t navigate your public relations campaign without allocating the costs. Obviously, the bigger the budget, the less favors and coercing your public relations consultant has to do but either way, a budget must be addressed, first and foremost.
Your public relations campaign should detail a timeline with SMART Goals, strategies, and tactics. SMART is an acronym for Specific, Measurable, Achievable, Realistic and Time. The point of the timeline is because everything needs to happen in a strategic timeframe. A great public relations campaign can take up to six months to get some traction; it is not an overnight process. Research and consistency is what builds that traction. We always ask our clients do they want a “quick buzz” or a “timeless brand”. The timeless brand is going to need to meet the deadline set and not push it up because the client is just anxious.
Just because you like it doesn’t mean that’s what your audience wants. You may like Facebook but your targeted audience likes Instagram. You may want to be interviewed on the local ABC affiliate news broadcast but your audience listens to a local internet radio show. Bigger doesn’t always mean better. Being able to connect with your audience is better public relations for your Brand.
Let Fresh Touch Publicity help you connect directly to your audience. We can consult you on what to do and how to execute a successful PR campaign. Contact us today inquiries@ftpublicity.com.

Women’s Group Launch WOW’d the Crowd

SMYRNA, GA- A Jeopardy-styled game, mixed with opinionated women, tossed with food and prizes equals a fun, interative evening at the SHE's GOT GAME event presented by Agape' Christian Counseling Center (ACCC) on Thursday, March 29th at the Smyrna Community Center. The event was the official launch of ACCC's new women's program W.O.W. Ministry, which is the acronym for Women of Worth.


[quote]"Our Jeopardy game really set the tone for the event, I enjoyed listening to all of these beautiful women from all walks of life engage in dialogue on various subjects. This was a snippet of how I designed W.O.W. Ministry." -Ieshea Hartwell, Founder/Executive Director of ACCC[/quote]


There was a panel of judges of comprised of Sisera Dowdy, Finance Attorney for Kutak Rock LLP, Yvonne Pierre, Owner of YPierre Productions, and Hartwell, who is a Certified Christian Counselor, who gave feedback on the answers from questions in categories such as "Monster-in-Law" and "Sex in the City" and "Love is Blind". The keynote speaker was Khiara Washington, who is the co-owner of KHIJO, an all-natural hair care product and she spoke on "Knowing Your Self-Worth." Guests also had opportunities to win prizes such as prayer pillows, candy babies, candle holders, etc.


[blockquote]"I came not really knowing what to expect, but what I learned from this event was to seek God, love self, and Girl Power!"  -Rhonda Shipp, audience member[/blockquote]


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New Women’s Group to WOW the Community

AUSTELL, GA- Helping dispirited women gain the confidence needed to pursue a better life is what Certified Christian Counselor, Ieshea Hartwell had in mind when she decided to create the Women of Worth Ministry (W.O.W.)™. She understood that all these women needed were support and guidance and she designed W.O.W. to assist women in fulfilling their personal and/or professional growth.


[quote]“I’ve been approached by lots of women about wanting to do something else with their lives but didn’t have the information or support to move forward. They look at my life and seem to think I have the information and can provide the support, so I took it as a sign from God and decided to start W.O.W.™” -Iesha Hartwell, Director of Agape CCC [/quote]


W.O.W.™ is a part of the non-profit organization, Agape Christian Counseling Center, which is her passion and has submitted paperwork to obtain her 501c3 status. Hartwell will act in the capacity of the Executive Director as she is completing her Masters Degree in Marriage and Family Therapy. She is married and, along with her husband, she teaches a monthly marriage enrichment class and a weekly Sunday school class for couples at church.