Welcome our newest #SimplyGiving Project team members

[caption id="attachment_1381" align="alignleft" width="250"]Amber Covington, Volunteer Coordinator Amber Covington, Volunteer Coordinator[/caption]

Amber, a native Memphian, will be leading and training the 20+ volunteers for our 5th Annual #SimplyGiving Project is currently a Business Development Specialist with Maximus Workforce Services. She has worked in workforce development for the past 8+ years. Amber completed her B.A. in Psychology from Vanderbilt University. Her future goal is to open a non-profit organization because she is passionate about working and helping in the community. She has volunteered with March of Dimes and several local political campaigns. Currently, she is a Crosstown Development Workforce Committee member. Also, she is an active member of Riverside Missionary Baptist Church. Amber enjoys spending time with family, playing sports, and baking desserts. She is married to Asa Covington and they have two children, Cody and Brooklyn.

 

[caption id="attachment_1383" align="alignleft" width="250"]Kaeyle Willis, Event Logistics Coordinator Kaeyle Willis, Event Logistics Coordinator[/caption]

Kaeyla connects people to new ideas and creates engaging, lasting experiences. She has been doing just that with handling all of the logistical aspects of the city-wide scavenger hunt, the marketing, the routes, etc. In 2015, she launched Kaete Event Logistics to assist small business owners in planning and executing their events. With six years of customer service experience, Kaeyla is not only deft at communication, but also problem solving. Throughout her collegiate career, Kaeyla has been actively involved in the planning and execution process for multiple on campus organizations such as the Professional Assertive United Sisters of Excellence. She’s also tackled event planning in her internships, both locally and nationally. A native of Memphis, Tennessee, Kaeyla actively works to give back to the city by volunteering for local non-profit organizations such as the Women's Foundation for a Greater Memphis and the Young Women Philanthropists. Kaeyla currently resides in Memphis, where she is a Marketing student at the University of Memphis.

 

REGISTER TO SUPPORT THE 5TH ANNUAL #SIMPLYGIVING PROJECT OR BECOME A SPONSOR: http://bit.ly/1dmd9Ol

REGISTER TO BECOME A VOLUNTEER: http://bit.ly/sg5volunteers

Memphis, Nominate Your Fave Nonprofit for #SimplyGiving Project

Fresh Touch Publicity wants the Memphis community to nominate local nonprofits for its 5th Annual #SimplyGiving Project, a grassroots fundraiser for a local nonprofit organization. FTP’s internal team & supporters usually pick a recipient, but they wanted to make it a collaborative, community effort this year. Nominations are made online at http://ftpublicity.com/simply-giving-project/ and it runs through Friday, May 8.

The criteria to nominate a nonprofit is it has to be located and serve the city of Memphis for at least one year, has to have an annual revenue of less than $100K, and a 501c3 certification isn’t required.

“There isn’t a way for us to know about all of the nonprofits in the city so we decided to ask the people in our community,” said TJ Jefferson, Principal Owner of Fresh Touch Publicity. “We teach our clients about collaboration and here is our opportunity to practice what we preach.”

The inaugural #SimplyGiving Project was created in Atlanta in 2011, when they raised over $800 and collected groceries for a local nonprofit called H.O.P.E. Family Resource Center. FTP moved to Memphis in 2012 and raised over $2500 and collected over 1500lbs of tangible items such as food, clothes, shoes, personal hygiene items, school and kitchen supplies through the #SimplyGiving Project.

We are still finalizing sponsors so anyone who is interested can email us at simplygiving@ftpublicity.com.

FTP Chooses Nonprofit for Annual Fundraiser

Fresh Touch Publicity has selected local nonprofit organization Memphis Entrepreneurship Academy for its 4th annual “The Simply Giving Project” to put on a grassroots fundraiser Nov. 7-17.

MEA is a program that teaches the youth how to build a business while developing leadership skills and abilities. Its inaugural group created “Sweet Cups,” which is an-all natural lemonade beverage.

“I was impressed when I had the opportunity to see the MEA kids present Sweet Cups at their investor’s brunch last summer,” said TJ Jefferson, Principal Owner of Fresh Touch Publicity. “The kids knew every aspect of their business and I felt the MEA program was necessary.”

The “Simply Giving Project” was created to help the smaller nonprofit organizations with their funds and tangible needs. FTP was able to collect over $700 and about 100lbs of personal hygiene items for young girls in the GirlzLife organization last year.

This year’s sponsors are The TeeShirt Lab, J Whitlow Consulting, ColeMane Music, Unique Landscaping & Lawn Services, The Professional Look Cleaning Solutions and Tell Publishing. Sponsorships opportunities are still available. Email at simplygiving@ftpublicity.com. For more information about MEA, visit www.mymeakid.org/.

Women’s Luncheon to Endorse Sisterhood

SMYRNA, Ga.- Catty fights and talking behind each other’s backs are a few stigmas associated with the cliché of how “women don’t get along”. Instead of buying in to that cliché, Ieshea Hartwell, Founder of Agapé Christian Counseling Center (ACCC), decided to plan and host a “Sistah Friend Luncheon” Fundraiser to honor and celebrate sisterhood. The event takes place at the Taylor-Brawner Hall in Smyrna on Saturday, August 23rd. It is for women to bring other women, who have impacted their lives in a positive way- that woman could be her mother, sister, aunt, friend, cousin, neighbor, co-worker, etc.

“As women, we don’t spend enough time telling our sisters that they have it going on,” Hartwell laughs. “This event is all about taking that first step to making it a part of our own lives and hopefully it will break cultural and generational curses.”

All guests will be highly encouraged to wear hats for the “Parade of Hats” Runway portion of the program. ACCC’s brother organization, Men on Point, will prepare the food for the luncheon and serve the ladies as a way of honoring them. The keynote speaker is Elaine Bryant, a speaker who definitely is after God’s own heart. Bryant currently serves on ACCC’s Board of Directors as the Treasurer.

The tickets are $25 each and can be purchased online at https://celebratesistahfriends.eventbrite.com or you can purchase them directly from the ACCC by calling 404.913.6221

ACCC is a registered 501c3 nonprofit organization that focuses on the counseling needs of adult individuals, couples and groups and hosts free monthly workshops for the community on various subjects through its W.O.W. Ministries (women of worth).

Customize Your Website to Rejuvenate Your Members & Expand Your Audience

Your website defines your company’s or faith-based organization’s entire digital identity. The design, color, and ease of use are vital aspects of what draws people to your website. Just having a website isn’t enough; people go to a website for quick information.
 
A simple, modest design does not overwhelm the user, and it seems more inviting for new visitors. Usually, a visitor spends about 15-20 seconds on any page of your website; therefore, a well-placed image/graphic should illustrate the basic idea of the textual content. In other words, the image/graphic should send the same message that you would get from reading text that takes 30-60 seconds.
 
There is a psychology to choosing colors for your website or any design you use. Certain colors can evoke emotions and need to be used effectively. Some studies have shown that consumers place color and visual appearance (93%) as the top factors in buying a product. Here’s a breakdown of what each color represents in the “Psychology of Color in Logo Design”.
 
The speed of the website is crucial. No one wants to deal with a site that is bogged down and slow. We all know that if a page takes too long to load, we are tempted to press the back button or forget about the site in general. If your site is faster and more concise, then your returning viewers will feel inspired to stay and invest in getting the knowledge they initially were seeking.
 
After your website is revamped, SPREAD THE WORD! Encourage your target audience to visit your site by sending them the link in an email or posting it on your social media. Most importantly, give your audience a reason to return; post about upcoming events, deadlines, and intriguing news relevant to your mission. High-quality feedback is a critical factor when deciding if a new web design is needed. Do not hesitate to contact the #theFRESHteam (BKWyattJr@ftpublicity.com) about any web related questions.
 

By: Rachel Brandon
@Rach_Brandon