Welcome our newest #SimplyGiving Project team members

[caption id="attachment_1381" align="alignleft" width="250"]Amber Covington, Volunteer Coordinator Amber Covington, Volunteer Coordinator[/caption]

Amber, a native Memphian, will be leading and training the 20+ volunteers for our 5th Annual #SimplyGiving Project is currently a Business Development Specialist with Maximus Workforce Services. She has worked in workforce development for the past 8+ years. Amber completed her B.A. in Psychology from Vanderbilt University. Her future goal is to open a non-profit organization because she is passionate about working and helping in the community. She has volunteered with March of Dimes and several local political campaigns. Currently, she is a Crosstown Development Workforce Committee member. Also, she is an active member of Riverside Missionary Baptist Church. Amber enjoys spending time with family, playing sports, and baking desserts. She is married to Asa Covington and they have two children, Cody and Brooklyn.

 

[caption id="attachment_1383" align="alignleft" width="250"]Kaeyle Willis, Event Logistics Coordinator Kaeyle Willis, Event Logistics Coordinator[/caption]

Kaeyla connects people to new ideas and creates engaging, lasting experiences. She has been doing just that with handling all of the logistical aspects of the city-wide scavenger hunt, the marketing, the routes, etc. In 2015, she launched Kaete Event Logistics to assist small business owners in planning and executing their events. With six years of customer service experience, Kaeyla is not only deft at communication, but also problem solving. Throughout her collegiate career, Kaeyla has been actively involved in the planning and execution process for multiple on campus organizations such as the Professional Assertive United Sisters of Excellence. She’s also tackled event planning in her internships, both locally and nationally. A native of Memphis, Tennessee, Kaeyla actively works to give back to the city by volunteering for local non-profit organizations such as the Women's Foundation for a Greater Memphis and the Young Women Philanthropists. Kaeyla currently resides in Memphis, where she is a Marketing student at the University of Memphis.

 

REGISTER TO SUPPORT THE 5TH ANNUAL #SIMPLYGIVING PROJECT OR BECOME A SPONSOR: http://bit.ly/1dmd9Ol

REGISTER TO BECOME A VOLUNTEER: http://bit.ly/sg5volunteers

Brand Your Nonexistence: Pack Your Toolkit

No one will argue that “word of mouth” still reigns supreme for securing new business. There is nothing better than a satisfied client speaking on behalf of your business without being paid to do so. However, in this digital age, your brand being nonexistent online is a problem. Why is it a problem? You’re missing out on a customer base and opportunities that your immediate circle may not be able to reach. So you have to S.H.O.W. your brand worthy online since according to PewResearch’s “U.S. Smartphone Use in 2015” 80%-97% of people 18 and up use their smartphones to browse the internet and use social networking sites. That’s a lot of people.

I know you were lead to believe that your brand is only your logo and, perhaps, your business card, but your brand Toolkit encompasses more than that. It's what your business is thought about and known for when you're not around. Like a contractor, you need the right things in your toolkit to brand your nonexistence online. First ask yourself “do you want a quick buzz or a timeless brand?” and “how will I S.H.O.W. it online?”

S- Start with an understanding of your SEO, which stands for search engine optimization. The simple understanding of SEO is finding the words that people use when searching Google for the products and services your business provides. For example, “faith-based pr company, Memphis public relations company, or pr for nonprofits” are great searches for Fresh Touch Publicity. Since FTP is aware of this, we use these keywords when we write on our website, in press releases and on social media posts.

H- I looooove hashtags!! You can tag your social media posts with relevant hashtags. It goes hand in hand with your SEO. Like we discussed in the aforementioned paragraph, we use some of those words as hashtags. We use #faithbased, #memphis, #publicrelations hashtags in our press releases, social media posts and tags on the blogs. Ask your friends & family to help push your hashtags. Since you’re reading this, use ours #FaithDiaries and #SimplyGiving.

O- Offer potential customers information of value. Share content that can be used via your blog and social networking sites. Refrain from always keeping information in general; be specific. I know you can’t give away all of your secrets but you can offer something like a webinar or an e-book in exchange for their email address or phone number.

W- A website should always be kept updated and all of your online activities should somehow filter through your website. You could have your social media feed, merchandise, blog, client news, client testimonials, and keywords to increase SEO. The goal is to use those website hits to get information about when, where how and who is accessing your website.

All-in-all, you want your potential clients to be able to find you online. Also, where your customers are parked online, then you need to pull-up there with your Brand Toolkit in tow. Don't miss out on potential clients that are looking for you online. If you don't have time to do it yourself, hire Fresh Touch Publicity to handle branding your online existence. Email us at inquiries@ftpublicity.com

@TJayPR

Memphis, Nominate Your Fave Nonprofit for #SimplyGiving Project

Fresh Touch Publicity wants the Memphis community to nominate local nonprofits for its 5th Annual #SimplyGiving Project, a grassroots fundraiser for a local nonprofit organization. FTP’s internal team & supporters usually pick a recipient, but they wanted to make it a collaborative, community effort this year. Nominations are made online at http://ftpublicity.com/simply-giving-project/ and it runs through Friday, May 8.

The criteria to nominate a nonprofit is it has to be located and serve the city of Memphis for at least one year, has to have an annual revenue of less than $100K, and a 501c3 certification isn’t required.

“There isn’t a way for us to know about all of the nonprofits in the city so we decided to ask the people in our community,” said TJ Jefferson, Principal Owner of Fresh Touch Publicity. “We teach our clients about collaboration and here is our opportunity to practice what we preach.”

The inaugural #SimplyGiving Project was created in Atlanta in 2011, when they raised over $800 and collected groceries for a local nonprofit called H.O.P.E. Family Resource Center. FTP moved to Memphis in 2012 and raised over $2500 and collected over 1500lbs of tangible items such as food, clothes, shoes, personal hygiene items, school and kitchen supplies through the #SimplyGiving Project.

We are still finalizing sponsors so anyone who is interested can email us at simplygiving@ftpublicity.com.

Customize Your Website to Rejuvenate Your Members & Expand Your Audience

Your website defines your company’s or faith-based organization’s entire digital identity. The design, color, and ease of use are vital aspects of what draws people to your website. Just having a website isn’t enough; people go to a website for quick information.
 
A simple, modest design does not overwhelm the user, and it seems more inviting for new visitors. Usually, a visitor spends about 15-20 seconds on any page of your website; therefore, a well-placed image/graphic should illustrate the basic idea of the textual content. In other words, the image/graphic should send the same message that you would get from reading text that takes 30-60 seconds.
 
There is a psychology to choosing colors for your website or any design you use. Certain colors can evoke emotions and need to be used effectively. Some studies have shown that consumers place color and visual appearance (93%) as the top factors in buying a product. Here’s a breakdown of what each color represents in the “Psychology of Color in Logo Design”.
 
The speed of the website is crucial. No one wants to deal with a site that is bogged down and slow. We all know that if a page takes too long to load, we are tempted to press the back button or forget about the site in general. If your site is faster and more concise, then your returning viewers will feel inspired to stay and invest in getting the knowledge they initially were seeking.
 
After your website is revamped, SPREAD THE WORD! Encourage your target audience to visit your site by sending them the link in an email or posting it on your social media. Most importantly, give your audience a reason to return; post about upcoming events, deadlines, and intriguing news relevant to your mission. High-quality feedback is a critical factor when deciding if a new web design is needed. Do not hesitate to contact the #theFRESHteam (BKWyattJr@ftpublicity.com) about any web related questions.
 

By: Rachel Brandon
@Rach_Brandon

Pictures from the #Born2Win Domestic Violence Community Summit

Client Ieshea Hartwell of Agape Christian Counseling Center from Atlanta travelled to Memphis to be a panelist for client Walking In A New Life's "Domestic Violence Community Summit" on Saturday, March 8th at the Church Health Center on Union Ave. Below are some pictures from the event. Visit www.wianl.org for more information about the upcoming #Born2Win concert in June and/or information about Domestic Violence.