#Born2Win Community Summit on Local 24 News

Walking In a New Life Founder/Executive Director Joyce Parkinson and PR Partner Sharen Rooks discussing the Community Summit on Local 24 News. Check it out: http://bit.ly/1fY3ECZ

NOTE: The #Born2Win Concert has been postponed to June 6, 2014.

3 Tips to “NO” a Successful PR Campaign

You read that headline correctly. Yes, I know the difference between “no” and “know”. On the Public Relations consultant side we hear or have heard “no” quite often from potential clients, reporters, editors, potential sponsors, celebrity publicists and the list goes on. In our industry, you must have tough skin to endure closed door after closed door. Furthermore, we must have the know-how to ensure our clients still are getting their public relations wants and needs, but we must have the gumption to tell them, realistically, how to get there. Rarely, do we get an opportunity to say “No” ...until now. Here are three Tips to “No” your way into a successful PR Campaign.
 
“NO, WE CAN’T DEAL WITH THE BUDGET LATER.”
You will not have a successful anything without knowing what you can or can’t do, monetarily. Creativity only goes as far as the budget allows it to go. Meaning you have to have some monies set aside for the public relations campaign. Keyword is campaign. You don’t see politicians running a campaign without some money. Hence, you can’t navigate your public relations campaign without allocating the costs. Obviously, the bigger the budget, the less favors and coercing your public relations consultant has to do but either way, a budget must be addressed, first and foremost.
 
“NO, WE CAN’T MOVE UP THE DEADLINE.”
Your public relations campaign should detail a timeline with SMART Goals, strategies, and tactics. SMART is an acronym for Specific, Measurable, Achievable, Realistic and Time. The point of the timeline is because everything needs to happen in a strategic timeframe. A great public relations campaign can take up to six months to get some traction; it is not an overnight process. Research and consistency is what builds that traction. We always ask our clients do they want a “quick buzz” or a “timeless brand”. The timeless brand is going to need to meet the deadline set and not push it up because the client is just anxious.
 
“NO, WE CAN’T IGNORE WHAT YOUR AUDIENCE WANTS.”
Just because you like it doesn’t mean that’s what your audience wants. You may like Facebook but your targeted audience likes Instagram. You may want to be interviewed on the local ABC affiliate news broadcast but your audience listens to a local internet radio show. Bigger doesn’t always mean better. Being able to connect with your audience is better public relations for your Brand.
 
Let Fresh Touch Publicity help you connect directly to your audience. We can consult you on what to do and how to execute a successful PR campaign. Contact us today inquiries@ftpublicity.com.
 
@TJayPR

Will L.O.V.E. Cost You Your Organization or Business?

You’ve heard the cliché “time is money” but now that you’re an entrepreneur – for profit or nonprofit- has that saying hit home yet? We aren’t talking about the emotion love that you feel for your significant other, family, and friends. Our L.O.V.E. is the acronym for “Loss Of Valuable Energy”. Energy means: the capacity for vigorous activity; available power—an adequate or abundant amount of such power.
 
We know that as a business owner or nonprofit director, it saves money to file your own paperwork, answer calls, take messages, respond to all email inquiries, count inventory, write out contracts, update social media, clean the restroom, etc. By doing all of that, you are exhausting unnecessary energy that should be redirected into handling your primary responsibility, which generally is bringing in more clients or raising awareness. Seriously, what is the point of having your file cabinet in order if there is nothing new to put in it? Or, the fact that you got four new followers on Twitter from out of state but the neighbors next door to your office don’t know who you are or what you do? Don’t get tied down in the mundane tasks of the day and you aren’t exhausting your energy towards bringing in revenue to sustain your for-profit business or nonprofit organization.
 
Obviously, an increase in revenue allows you to use the money for help such as hiring a professional virtual assistant on a contractual-timed basis or a per-project basis. A professional virtual assistant provides administrative, technical, or creative assistance to clients remotely from a home office. If you’re going to save money, hiring a virtual assistant would be the way to go instead of doing it yourself. As the employer, you do not have to pay employee-related taxes, insurance/benefits, equipment or supplies; they usually have their own equipment. If you have a nonprofit organization, use your volunteers to tackle those routine office tasks a couple of times a week.
 
You can hire Fresh Touch Publicity to handle your social media postings, write and design your newsletter and update your blog and/or website. All you would need is to take a few minutes out of your week to give us an update on what’s going on as you’re bringing in new clients and more awareness to your brand and we can handle the rest. We want you to love what you’re doing but not fall into those statistics of a failed business because of your L.O.V.E.
 
@TJayPR

Born2Win Fundraiser Spotlights Choir Full of Domestic Violence Survivors

Memphis, Tenn.- The Walk Into A New Life (WIANL) nonprofit will present a choir comprised of domestic violence, sexual assault/abuse and cancer survivors in its inaugural “Born2Win: A Survivor’s Story” Fundraising Concert at the Great Hall in Germantown on Friday, June 6th. Fresh Touch Publicity has teamed up with The Sharen Rooks Agency and various female-owned public relations agency to bring awareness to this event and the survivor’s stories. The proceeds will benefit WIANL.
 
This monumental event is designed to offer survivors the opportunity to grace the stage through inspirational music. The organizers of this groundbreaking event are currently seeking 40 participants for the mass choir. All participants will receive a t-shirt, CD/DVD of the event and have the opportunity to co-author a published book slated to be released in the Spring 2015.
 
Born2Win will break the chains from these women being victims into being victors,” said TJ Jefferson, FT’P’s owner. “This event is one of those hidden jewels that we plan to bring to the masses. These issues are too important to keep ignoring.”
 
Anyone who has overcome any adversity, including, but not limited to, domestic violence, sexual assault, cancer, poverty or homelessness would greatly benefit from the brotherhood and sisterhood of this grand display of survival, courage and community support. If you or someone you know would like to participate, details of the event and a complete list of sponsors, you can go directly to the eventbrite page, http://bit.ly/1hunZSq or call 800-971-8016.
 
Walk In A New Life, Inc’s mission is to stop domestic violence and help stabilize victims using education and microenterprise development. WIANL strives to provide innovative opportunities to advocate education regarding domestic violence as well as teaching the necessity of creating self sufficiency, self worth and independence in a positive and realistic way. WIANL believes in providing individuals with the proper tools, resources and referrals needed to remove the fear and safely walk into a new life.
 

FTP TARGETS FAITH-BASED BUSINESSES

MEMPHIS, Tenn. -Fresh Touch Publicity will be pursuing new clients primarily from nonprofits and faith-based businesses and organizations. The FTP team, also referred to as #theFRESHteam, has experience working within the aforementioned markets for organizations such as the Mid-South Food Bank, the Memphis Urban League, Agapé Christian Counseling Center and new client Walking Into A New Life.
 
Memphis sometimes is referred to as the "City of Churches" and there are programs like Alliance for Nonprofit Excellence and Start Co. which are used to help nonprofits and businesses, respectively. Thus indicating there is a market in Memphis.
 
“We’ve been working with small businesses but it was time to pinpoint a niche within the small business market,” said TJ Jefferson, Owner and Principle Consultant of Fresh Touch Publicity. “My personal spiritual journey is what led me to explore taking the business into this direction. I am happy to be working within my purpose.”
 
Fresh Touch Publicity’s services include consulting on developing press releases and newsletters, internal/external communications, creating public relations and social media campaigns, brand development, media training and graphic/web designing.
 
Fresh Touch Publicity is a Memphis-based public relations and branding consultancy company designed to assist nonprofit organizations and faith-based businesses and organizations with maximizing their exposure within their targeted audience, their community and the Media.