Customize Your Website to Rejuvenate Your Members & Expand Your Audience

Your website defines your company’s or faith-based organization’s entire digital identity. The design, color, and ease of use are vital aspects of what draws people to your website. Just having a website isn’t enough; people go to a website for quick information.
 
A simple, modest design does not overwhelm the user, and it seems more inviting for new visitors. Usually, a visitor spends about 15-20 seconds on any page of your website; therefore, a well-placed image/graphic should illustrate the basic idea of the textual content. In other words, the image/graphic should send the same message that you would get from reading text that takes 30-60 seconds.
 
There is a psychology to choosing colors for your website or any design you use. Certain colors can evoke emotions and need to be used effectively. Some studies have shown that consumers place color and visual appearance (93%) as the top factors in buying a product. Here’s a breakdown of what each color represents in the “Psychology of Color in Logo Design”.
 
The speed of the website is crucial. No one wants to deal with a site that is bogged down and slow. We all know that if a page takes too long to load, we are tempted to press the back button or forget about the site in general. If your site is faster and more concise, then your returning viewers will feel inspired to stay and invest in getting the knowledge they initially were seeking.
 
After your website is revamped, SPREAD THE WORD! Encourage your target audience to visit your site by sending them the link in an email or posting it on your social media. Most importantly, give your audience a reason to return; post about upcoming events, deadlines, and intriguing news relevant to your mission. High-quality feedback is a critical factor when deciding if a new web design is needed. Do not hesitate to contact the #theFRESHteam (BKWyattJr@ftpublicity.com) about any web related questions.
 

By: Rachel Brandon
@Rach_Brandon

3 Tips to “NO” a Successful PR Campaign

You read that headline correctly. Yes, I know the difference between “no” and “know”. On the Public Relations consultant side we hear or have heard “no” quite often from potential clients, reporters, editors, potential sponsors, celebrity publicists and the list goes on. In our industry, you must have tough skin to endure closed door after closed door. Furthermore, we must have the know-how to ensure our clients still are getting their public relations wants and needs, but we must have the gumption to tell them, realistically, how to get there. Rarely, do we get an opportunity to say “No” ...until now. Here are three Tips to “No” your way into a successful PR Campaign.
 
“NO, WE CAN’T DEAL WITH THE BUDGET LATER.”
You will not have a successful anything without knowing what you can or can’t do, monetarily. Creativity only goes as far as the budget allows it to go. Meaning you have to have some monies set aside for the public relations campaign. Keyword is campaign. You don’t see politicians running a campaign without some money. Hence, you can’t navigate your public relations campaign without allocating the costs. Obviously, the bigger the budget, the less favors and coercing your public relations consultant has to do but either way, a budget must be addressed, first and foremost.
 
“NO, WE CAN’T MOVE UP THE DEADLINE.”
Your public relations campaign should detail a timeline with SMART Goals, strategies, and tactics. SMART is an acronym for Specific, Measurable, Achievable, Realistic and Time. The point of the timeline is because everything needs to happen in a strategic timeframe. A great public relations campaign can take up to six months to get some traction; it is not an overnight process. Research and consistency is what builds that traction. We always ask our clients do they want a “quick buzz” or a “timeless brand”. The timeless brand is going to need to meet the deadline set and not push it up because the client is just anxious.
 
“NO, WE CAN’T IGNORE WHAT YOUR AUDIENCE WANTS.”
Just because you like it doesn’t mean that’s what your audience wants. You may like Facebook but your targeted audience likes Instagram. You may want to be interviewed on the local ABC affiliate news broadcast but your audience listens to a local internet radio show. Bigger doesn’t always mean better. Being able to connect with your audience is better public relations for your Brand.
 
Let Fresh Touch Publicity help you connect directly to your audience. We can consult you on what to do and how to execute a successful PR campaign. Contact us today inquiries@ftpublicity.com.
 
@TJayPR

Will L.O.V.E. Cost You Your Organization or Business?

You’ve heard the cliché “time is money” but now that you’re an entrepreneur – for profit or nonprofit- has that saying hit home yet? We aren’t talking about the emotion love that you feel for your significant other, family, and friends. Our L.O.V.E. is the acronym for “Loss Of Valuable Energy”. Energy means: the capacity for vigorous activity; available power—an adequate or abundant amount of such power.
 
We know that as a business owner or nonprofit director, it saves money to file your own paperwork, answer calls, take messages, respond to all email inquiries, count inventory, write out contracts, update social media, clean the restroom, etc. By doing all of that, you are exhausting unnecessary energy that should be redirected into handling your primary responsibility, which generally is bringing in more clients or raising awareness. Seriously, what is the point of having your file cabinet in order if there is nothing new to put in it? Or, the fact that you got four new followers on Twitter from out of state but the neighbors next door to your office don’t know who you are or what you do? Don’t get tied down in the mundane tasks of the day and you aren’t exhausting your energy towards bringing in revenue to sustain your for-profit business or nonprofit organization.
 
Obviously, an increase in revenue allows you to use the money for help such as hiring a professional virtual assistant on a contractual-timed basis or a per-project basis. A professional virtual assistant provides administrative, technical, or creative assistance to clients remotely from a home office. If you’re going to save money, hiring a virtual assistant would be the way to go instead of doing it yourself. As the employer, you do not have to pay employee-related taxes, insurance/benefits, equipment or supplies; they usually have their own equipment. If you have a nonprofit organization, use your volunteers to tackle those routine office tasks a couple of times a week.
 
You can hire Fresh Touch Publicity to handle your social media postings, write and design your newsletter and update your blog and/or website. All you would need is to take a few minutes out of your week to give us an update on what’s going on as you’re bringing in new clients and more awareness to your brand and we can handle the rest. We want you to love what you’re doing but not fall into those statistics of a failed business because of your L.O.V.E.
 
@TJayPR

Three Tips to Gain Strength, Grow Numbers, & Enhance Your Org’s Reputation

Strengthening current members while still focusing on attracting new ones AND trying to set a better reputation in the community can often be a difficult task for any faith-based organization. Creating a positive perception of your organization in the community provides a critical foundation for the communication and other evangelistic efforts later on down the road. Here are three quick tips to pursue immediately:
 
1. Adapt to the Changes Happening Within Your Community
The best businesses in the world have incredible talent, but it will mean nothing if they can’t readily adapt to change. Communities and their focus, goals, etc are constantly changing and being in the know of these changes is essential. For instance, knowing which social media entity is popular amongst your demographics and/or what they read more- the newspaper, online blogs, parenting magazines, or do they simply use social media for news, events, updates, etc. Also, make sure that people can reach out to you by having all of your contact information displayed correctly on your building, appropriate websites, including your own and any other publication.
 
2. Match Strengths to Roles within the Organization
In unifying an organization, internal strength is a key factor in the amount of success that will be had. When “the bottom falls out of an organization” it is usually because the leadership committee is not equipped to deal with the issues that it faces. It is vital that the leadership team be placed in their proper roles and the goals should be made clear with members of the entire congregation or group. For instance, if someone is great at greeting patrons at the door, don’t place that person in a hidden office to file paperwork. When the right person is doing the right tasks, more work towards the ultimate goal can be achieved.
 
3. Partner with Your City-Reach out to Your Community
Proverbs 22:1 says, “A good name is more desirable than great riches; to be esteemed is better than silver or gold.” Establishing a good reputation or reversing a negative reputation is quite the chore. An organization’s reputation should be a direct reflection of the true character that is expressed within the organization. An amazing way to boost your reputation within the city is to partner with other associates such as non-profit organizations or other faith-based businesses. Offering your services to other associations during charitable projects or events can help your organization make connections within the city while benefiting others. Something as simple as handing out free water bottles at a little league game can infer that your organization is building its rapport with the community.
 
Start with these easy small steps or you can contact Fresh Touch Publicity to help facilitate these changes and you organization well on its way.
 
By: Rachel Brandon
@Rach_Brandon