FTP Chooses Nonprofit for Annual Fundraiser

Fresh Touch Publicity has selected local nonprofit organization Memphis Entrepreneurship Academy for its 4th annual “The Simply Giving Project” to put on a grassroots fundraiser Nov. 7-17.

MEA is a program that teaches the youth how to build a business while developing leadership skills and abilities. Its inaugural group created “Sweet Cups,” which is an-all natural lemonade beverage.

“I was impressed when I had the opportunity to see the MEA kids present Sweet Cups at their investor’s brunch last summer,” said TJ Jefferson, Principal Owner of Fresh Touch Publicity. “The kids knew every aspect of their business and I felt the MEA program was necessary.”

The “Simply Giving Project” was created to help the smaller nonprofit organizations with their funds and tangible needs. FTP was able to collect over $700 and about 100lbs of personal hygiene items for young girls in the GirlzLife organization last year.

This year’s sponsors are The TeeShirt Lab, J Whitlow Consulting, ColeMane Music, Unique Landscaping & Lawn Services, The Professional Look Cleaning Solutions and Tell Publishing. Sponsorships opportunities are still available. Email at simplygiving@ftpublicity.com. For more information about MEA, visit www.mymeakid.org/.

FTP Owner TJ Jefferson Starting Fiscal Year with Lots of Visibility

Memphis, Tenn. – Fresh Touch Publicity’s Principal Owner TJ Jefferson is beginning the fiscal year with four opportunities to expand her brand in front diverse audiences.

She kicks off August 12 with speaking to 12 mentors and their mentees from the local nonprofit organization Girlz Life about “Social Media Responsibility” with an interactive activity that will start the conversation between the mentors and mentees.

Next, TJ will moderate the “Redefining Philanthropy” session during the Memphis Urban League Young Professional’s “Uniting to Lead” Empowerment Conference at the Hilton Hotel on August 23. She sits on a few nonprofit boards, such as MULYP, and she organizes her own fundraiser every year for a local nonprofit organization through FTP’s “The Simply Giving Project”.

“Initially, TJ was on the panel but we asked her to moderate because she has such a great personality,” MULYP President Cynthia Daniels said.

The “Memphis Startup” group meets monthly at the University of Memphis and TJ will be speaking to them about Public Relations and its importance for the long-term goals of any business.

TJ ends the month with Fresh Touch Publicity hosting an encore presentation of the “The Social Media Circuit Training” workshop August 30. The interactive workshop gives quick social media know-hows to incorporate into businesses and nonprofit organizations’ profiles immediately.

“All of these opportunities show me that it’s time to step from behind FTP,” TJ says. “This day in business, people don’t buy in to company brands alone; they buy in to people.”