*FREE* WEBINAR: 5 Cost-Effective Methods to Build a Brand

Transform your thinking!!

A Brand is not what YOU say it is; it's what THEY say it is!

As a small business owner or start-up business, we know that keeping costs down is imperative, but so is building your brand, which is necessary to gain new clients/customers. So how do you do both??? How do you create a connection with your client without breaking the bank?? Building a brand is a process but we've created a FREE Webinar to give you a blueprint on how to get started.

Go ahead and RESERVE YOUR SPOT for the "5 Cost-Effective Methods to Build a Brand" webinar NOW!!


Investing in your Bottom Line

It is Business 101 to care and pay close attention to the bottom line, or profitability, of your business. You must know if your business is making a profit and if it's in the red or if it's breaking even, or if it's making a profit and there is still enough cash flow in the account. If you have the latter going on, then continue what you've been doing. However, if you bottom line is looking unsatisfactory, then check to see where you're investing your time, energy, and money within the business.

You already know you shouldn't be tied down to those mundane tasks in your business that are not generating revenue. Filing paperwork, moving around office furniture, randomly posting on social media, etc are tasks that can be delegated to someone else. It's been discussed that doing those tasks could allow L.O.V.E., loss of valuable energy, to cost you your business.

So what else should you be investing your time, energy, and money towards to increase your bottom line? Your people. Your Process. Your Pitch, that's sales pitch.

Your People are the cherry on top.
There is a saying that you can teach "aptitude but not attitude." Hire people with great attitudes with the capabilities of doing their job and you can always teach the job. You should be creating a culture of innovation and ideas within your business. Give your people a voice because you want their buy-in. You want their great plan for a marketing campaign. You want their amazing design for your Facebook business page. When their happy, it will show in their speech and demeanor. Remember, people buy-into people. You will get new and repeat clients off the strength of your people. Yes, it helps if you product/service is great, too, but make the people happy and they will exude it outwardly.

The Process should be seamless.
There should be a consistent analysis of ensuring that your business has an efficient, simplified process- for your clients and your people. Check social media for comments on a business. Most positive comments relate to how efficient or easy the process was or how quickly their problem was solved followed by great customer service. Invest in getting the client in and out or their start to finish project completed as quickly and accurately as possible. Do not skimp on doing quality work but keep in mind process times. If first quarter, your process time was 17 minutes and now in the second quarter, you've reduced the time to 14 minutes and is still able to provide the same quality work, that's progress. There should be a continuation of analysis for a seamless process.

Pitching like your life depends on it.
Your business depends on your ability to sell. If you're in business, you're in sales. Period. Keep in mind the problems your product/service can solve. You leverage that information in your pitch. You want to engage an emotional connection with the client or potential client during your pitch. Develop relationships with prospects, especially if they tell you "no" on the first pitch. It was shared during a webinar about doubling revenue by Fire Your Boss Coach Raeyvn Jones that "80% of sales are closed after the 5th attempt and only "20% followup after 5 follow-ups." So get your follow-up game up!

The story of your bottom line should tell the tale of how you were willing to invest in it. Be sure your investment creates a good read!


Apps that Help Business Productivity

Owning a small business is not easy, especially if your operating staff is limited to one – only you. Multitasking becomes the breadwinning skill you rely on each day. But, if you have a smartphone, you may have a few applications installed and activated that help you hold on to your sanity. We asked several small business owners what were the best business apps that help keep their business running. We’ve narrowed down the responses:

#1: Banking Apps
Be honest, if it’s not your number 2 reason for starting your own business, making money is somewhere in your top 3. So, if you’re in the business of making money, then it is important to know how to send invoices and know how much you’re making…or losing by having mobile banking apps installed on your phone. Some of our top responses included banking applications like PayPal, Bank Of America, Chase, etc. Stay aware and stay responsible with your business finances. It could be the key to opening up new opportunities for growth.

#2: Google Apps
I’m sure you’ve heard this many times before, “communication is key.” But, this admonition isn’t just for marriages and romantic relationships. It is also a core value for building and maintaining business relationships. Many of our respondents understand this and have effectively highlighted many of Google’s communication applications – especially Gmail. One of the best features Gmail boasts is the ability to send and receive messages from email accounts outside of gmail. For example, I can send and receive mail as bkwyattjr@ftpublicity.com through my Gmail account. Cool right? This helps make things a lot easier for my communications efforts. Google also hosts other helpful applications like Google Drive for file sharing, Google Voice for screening calls and having an official business phone number, and of course Google Search for….well searching.

#3: Social Media Marketing
A presence on social media can be fun and engaging for personal reasons. Additionally, social media applications like Facebook, Twitter, Google+ and Instagram are important business tools for communicating with your target market and drive new business for your company.

Author’s Recommendation
I just recently installed and tried an app that many probably hadn’t heard of yet. It’s called Cloze. Cloze is a relationship management application that processes and analyzes all of your communication and productivity applications. Cloze helps you stay on top of appointments and meetings, following up and reconnecting with customers/clients you regularly talk to, social media management, and contact management to keep your contacts up to date and organized based on who matters most. It’s like Siri, but with a purpose without the gab. Try it, you’ll like it.

Other Apps That Didn’t Make The List:
This app great for shortening and customizing links to share (and the apps makes it handy to grab them again in the future).

Pixify is great for events because it allows you to see instagram activity near your location.

An all-purpose note-taking app.

A pdf-scanner for your pocket. Both make everyday tasks easier & more manageable

Google Maps
Helps navigate throughout the city so I can bypass accidents or heavy traffic areas.

Because it edits photos easily and I can make collages of pic at events without having to flood the timeline with multiple single pictures.


Brand Your Nonexistence: Pack Your Toolkit

No one will argue that “word of mouth” still reigns supreme for securing new business. There is nothing better than a satisfied client speaking on behalf of your business without being paid to do so. However, in this digital age, your brand being nonexistent online is a problem. Why is it a problem? You’re missing out on a customer base and opportunities that your immediate circle may not be able to reach. So you have to S.H.O.W. your brand worthy online since according to PewResearch’s “U.S. Smartphone Use in 2015” 80%-97% of people 18 and up use their smartphones to browse the internet and use social networking sites. That’s a lot of people.

I know you were lead to believe that your brand is only your logo and, perhaps, your business card, but your brand Toolkit encompasses more than that. It's what your business is thought about and known for when you're not around. Like a contractor, you need the right things in your toolkit to brand your nonexistence online. First ask yourself “do you want a quick buzz or a timeless brand?” and “how will I S.H.O.W. it online?”

S- Start with an understanding of your SEO, which stands for search engine optimization. The simple understanding of SEO is finding the words that people use when searching Google for the products and services your business provides. For example, “faith-based pr company, Memphis public relations company, or pr for nonprofits” are great searches for Fresh Touch Publicity. Since FTP is aware of this, we use these keywords when we write on our website, in press releases and on social media posts.

H- I looooove hashtags!! You can tag your social media posts with relevant hashtags. It goes hand in hand with your SEO. Like we discussed in the aforementioned paragraph, we use some of those words as hashtags. We use #faithbased, #memphis, #publicrelations hashtags in our press releases, social media posts and tags on the blogs. Ask your friends & family to help push your hashtags. Since you’re reading this, use ours #FaithDiaries and #SimplyGiving.

O- Offer potential customers information of value. Share content that can be used via your blog and social networking sites. Refrain from always keeping information in general; be specific. I know you can’t give away all of your secrets but you can offer something like a webinar or an e-book in exchange for their email address or phone number.

W- A website should always be kept updated and all of your online activities should somehow filter through your website. You could have your social media feed, merchandise, blog, client news, client testimonials, and keywords to increase SEO. The goal is to use those website hits to get information about when, where how and who is accessing your website.

All-in-all, you want your potential clients to be able to find you online. Also, where your customers are parked online, then you need to pull-up there with your Brand Toolkit in tow. Don't miss out on potential clients that are looking for you online. If you don't have time to do it yourself, hire Fresh Touch Publicity to handle branding your online existence. Email us at inquiries@ftpublicity.com


Military Veteran Needs Your Vote for $150K Small Business Grant

Military Veteran Needs Your Vote for $150K Small Business Grant

Warner Robins, Ga.- Air Force Veteran Brian Wyatt, owner of B-EZ Graphix, needs help from the community as he vies for a $150,000 small business grant through Chase Bank’s “Mission Main Street Grants” online campaign. He only needs 250 votes by Oct. 17 to be eligible for the next round of getting his business plan viewed by a panel of judges such as actor/entrepreneur Nick Cannon and co-host of ABC’s “The Chew” Carla Hall.

Last month, after five and a half years, Wyatt completed his enlistment as a Senior Airman in the 461 Air Control Wing of the Robins Air Force Base and was awarded the Air Force Sergeants Association’s Regional “Airman of the Year” in 2013 among competitors in 12 southern states. He has been a freelance graphic/web designer for 10 years, working with the Macon Indoor Flea Market locally and other clients in Atlanta, Chicago, and Memphis, Tenn. Wyatt submitted his application to use the $150,000 grant money to expand his staff, purchase office space and upgrade technology.

"B-EZ Graphix has revolutionized the way we communicate with our members,” said Juan F. Garcia, President of the Middle Georgia Chapter of the Air Force Sergeants Association. “The newsletter and web design has streamlined and made passing information to our members and social media followers faster and kept every member more informed than ever before. No other chapter website has come close to what we have been able to accomplish."     

B-EZ Graphix is very involved in the community by offering complimentary services to local organizations like the Ruth Hartley Mosley Women’s Center of Macon, Ga. and provided free logo designs, highly discounted business card and website design services to non-profit organizations in Georgia and beyond. In the month of October, a portion of proceeds from B-EZ Graphix will be donated to the Georgia Alzheimer’s Association. Also, B-EZ Graphix has sponsored and donated to events like the Champaign-Urbana Day Fashion and Talent Show in Central Illinois, toy drive in Wyatt’s hometown of Chicago, and The Simply Giving Project in Memphis, Tenn.

"No other agency is reaching out to help these organizations the way we are,” Wyatt said. “We make their grassroots marketing efforts easy and effective by refining their professional image into a visual brand that grabs people’s attention. This grant will help extend our reach."

Votes can be submitted at www.missionmainstreetgrants.com/business/detail/21165.

Mission Main St Grant

Visit www.b-ezgraphix.com for a design quote or more information.


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About B-EZ Graphix

The primary mission of B-EZ Graphix is to encourage entrepreneurship by making the marketing and brand development process easy and affordable for start-ups, non-profit organizations and minority-owned businesses. These organizations represent an "untapped" market that larger marketing agencies tend to ignore for larger, more established and profitable enterprises. B-EZ Graphix accomplishes this by working closely with clients to design and develop their brand products, such as logos, websites, business cards and much more. Additionally, B-EZ Graphix supports the re-branding and strategic marketing efforts of established enterprises by providing a cost-effective option to outsource their needs.