Get Noticed by Influencers on Social Media Workbook

Thank you guys for participating in the "5 Cost-Effective Methods to Build a Brand" Webinar and here is your discounted offer for the "Get Noticed By Influencers on Social Media" Workbook for only $27. Regular price is $37!!

ABOUT THE WORKBOOK:
For the most part, people are very inviting on some social networks because the more connections you have, the more of an influencer you become, even if that isn’t/wasn’t your goal. Social media influencers equates to leverage. Leverage equates to power and controlling your destiny.

According to Nielsen, 90% of consumers trust peer recommendations, 70% trust consumer reviews, while only 33% trust ads. So more people will buy, support and listen to social media influencers versus your carefully designed ad in a newspaper or a billboard.

In this handy dandy workbook, we will give a step-by-step action plan on how to get noticed by these social media influencers who will help you on the road to be an influencer, too. Get your copy now for only $27!!





Marketing Your Service-based Business for the Holidays

A lot of businesses will be ramping up their marketing efforts during the upcoming Thanksgiving and Christmas holiday season. Rightfully so, when spending is over $600 Billion, according to the National Retail Federation. While product-based businesses benefit the most during this gift-exchanging holiday season, service-based businesses kind of get lost in the money sauce. If you've been wondering how do you strategically get a piece of that spending pie with your service-based business, we've come up with a few ideas.

First things first, you have to remove traditional marketing methods out of your brain. As a service-based business, you're probably already doing a lot of educating your audience on what you do and the benefits. It's time to bring out the creativity in your approach to increase your bottom line during this holiday season.

1. Cross-Promoting
You can never go wrong when you collaborate with the right business(es). You have the distinct opportunity to market to another built-in audience of another business. You can start with your former or current clients. For example, you can ask them to record a 30 to 60 second holiday-themed video discussing how your business helped them grow their business. Or, create a gift catalog of your client's products to share with your email list and social media followers. To keep costs down, just make it available digitally and/or charge your clients a small fee to be included and donate the money to a local, relevant charity. To get the full effect of this, make sure your clients are sharing with their networks, too.

2. Social Giving
Speaking of a local, relevant charity, giving is always a win. The key is to ensure it aligns and makes sense with your business. For example, if you're a Human Resource consulting company, then you partner with a workforce development organization to raise money for programming that facilitates mock interviews; make sure you volunteer to participate in that organization, too. You include their information like stats and impact and tie it into your business and share on social media and your email list. Or, you can have a percentage of a your services to be donated to that local organization. Or, if you have an event planning business, you can create a gift certificate for your services and donate it to a silent auction for a holiday fundraiser.

3. A Daily Challenge
You've probably seen those 30-day squat challenges or 30-day support a local business challenge on social media. You can create a holiday-themed one for your business. Since it's already November, you may not want to make it a full 30-day, maybe a 14-day one. For example, if you're a motivational speaker, maybe your challenge will include things like asking your audience to post a video saying their favorite one-liner from you. Or, if you're a graphic designer, have business owners post a picture of their first logo or business card design. Don't forget to repost, RT or share and comment/engage with your audience.

Just remember whatever you do, be creative and never forget to educate the audience. Don't get so caught up in the marketing idea that you forget the very reason you're doing it-for exposure for your service-based business. If you need more help or don't want to do it yourself, call Fresh Touch Publicity and we will gladly get in the holiday marketing spirit for you!

3 Tips to “NO” a Successful PR Campaign

You read that headline correctly. Yes, I know the difference between “no” and “know”. On the Public Relations consultant side we hear or have heard “no” quite often from potential clients, reporters, editors, potential sponsors, celebrity publicists and the list goes on. In our industry, you must have tough skin to endure closed door after closed door. Furthermore, we must have the know-how to ensure our clients still are getting their public relations wants and needs, but we must have the gumption to tell them, realistically, how to get there. Rarely, do we get an opportunity to say “No” ...until now. Here are three Tips to “No” your way into a successful PR Campaign.
 
“NO, WE CAN’T DEAL WITH THE BUDGET LATER.”
You will not have a successful anything without knowing what you can or can’t do, monetarily. Creativity only goes as far as the budget allows it to go. Meaning you have to have some monies set aside for the public relations campaign. Keyword is campaign. You don’t see politicians running a campaign without some money. Hence, you can’t navigate your public relations campaign without allocating the costs. Obviously, the bigger the budget, the less favors and coercing your public relations consultant has to do but either way, a budget must be addressed, first and foremost.
 
“NO, WE CAN’T MOVE UP THE DEADLINE.”
Your public relations campaign should detail a timeline with SMART Goals, strategies, and tactics. SMART is an acronym for Specific, Measurable, Achievable, Realistic and Time. The point of the timeline is because everything needs to happen in a strategic timeframe. A great public relations campaign can take up to six months to get some traction; it is not an overnight process. Research and consistency is what builds that traction. We always ask our clients do they want a “quick buzz” or a “timeless brand”. The timeless brand is going to need to meet the deadline set and not push it up because the client is just anxious.
 
“NO, WE CAN’T IGNORE WHAT YOUR AUDIENCE WANTS.”
Just because you like it doesn’t mean that’s what your audience wants. You may like Facebook but your targeted audience likes Instagram. You may want to be interviewed on the local ABC affiliate news broadcast but your audience listens to a local internet radio show. Bigger doesn’t always mean better. Being able to connect with your audience is better public relations for your Brand.
 
Let Fresh Touch Publicity help you connect directly to your audience. We can consult you on what to do and how to execute a successful PR campaign. Contact us today inquiries@ftpublicity.com.
 
@TJayPR

National Boss Day Video Campaign

FTP Boss Advice Campaign

Share videos of advice received from a former boss or mentor. Videos should not exceed 2 minutes. We are using videos to upload to our youtube page for inspiration to our clients and/or future clients and supporters. Submit videos to jmonroe@ftpublicity.com. or tag us on social media using the Hashtag #BOSSadvice by Wednesday, October 16th 9am.