FTP helps CLIMB into the media

Owner TJ Jefferson co-created the C.L.I.M.B. Initiative, a workforce and economic development program, that hosts job readiness workshops and job fairs for the 38109 and 38116 zip codes. Here is some media coverage for it.

WMC Action News 5 - Memphis, Tennessee

WMC Action News 5 - Memphis, Tennessee

Owner speaks Branding to Ministry Leaders

Owner TJ Jefferson was one of eight presenters at the LeaderTIPS Ministry Leadership Conference at Covenant Memphis. Her presentation was about branding and it was called "The Branding P.I.E. (perception, impact, & evolution).

Questions to Ponder:
Perception- What are some of the things your ministry is judged on?
How do you want your ministry to be perceived internally and externally?

Impact- What is your why?
Specifically, who is your target?

Evolution- How are you growing?
What is your sustainability plan?


FTP owner talks Faith & Business on Faith901.com

Excerpt from Faith901 Interview of Owner TJ Jefferson....
VIEWS: Fresh Touch Publicity

"What advice would you give to people who are considering the entrepreneurial path but are nervous about it or don’t know where to begin?

Go for it, even beyond your nervousness. Figure out what it is that you want to do. Understand your why; this is key! Research the market. Highlight your support system. There are going to be naysayers, even from the people closest to you – a significant other, family and friends. So identify the ones who won’t let you quit when it gets tough, who will pray for AND with you, who will celebrate with you, who will just listen if you need to vent, who will refer you, who will connect you with key people or information.

I have a specific person to call for my venting sessions, for a word of encouragement, for a scripture reference, for prayer, for celebrating with me and definitely, who will check me if I’m wrong. Then figure out a way to incorporate YOU in the business setup or your entrepreneur endeavor. With the information age that we’re in, people don’t buy into businesses/brands anymore, they buy into people. If the people like you, they’ll buy from you." READ THE REST AT FAITH901.COM.

Pictures from “Women of Excellence” Brunch

The Tri-State Defender held the "Women of Excellence" Champagne Brunch & Awards Presentation at the Memphis Botanical Gardens on Saturday, April 27th; below are a few pictures from FTP's owner TJ Jefferson at the brunch as an honoree.
Here is the article published by the Tri-State Defender after the event http://bit.ly/18og3f3.

[caption id="attachment_520" align="aligncenter" width="300" caption="Group shot of all of the "Women of Excellence" Honorees"][/caption]

[caption id="attachment_532" align="aligncenter" width="253" caption="TJ Jefferson- FTP's owner "][/caption]

[caption id="attachment_531" align="aligncenter" width="300" caption="TJ's face and name on the Big Screen during the Brunch"][/caption]

[caption id="attachment_533" align="aligncenter" width="235" caption="TJ and Bernal E Smith, Tri-State Defender's President & Publisher"][/caption]

[caption id="attachment_534" align="aligncenter" width="247" caption="TJ and Lashundra Richmond, owner of RichEd Consults"][/caption]

[caption id="attachment_536" align="aligncenter" width="251" caption="TJ and Cynthia Daniels, an honoree & President of the Memphis Urban League Young Professionals"][/caption]