Owner speaks Branding to Ministry Leaders

Owner TJ Jefferson was one of eight presenters at the LeaderTIPS Ministry Leadership Conference at Covenant Memphis. Her presentation was about branding and it was called "The Branding P.I.E. (perception, impact, & evolution).

Questions to Ponder:
Perception- What are some of the things your ministry is judged on?
How do you want your ministry to be perceived internally and externally?

Impact- What is your why?
Specifically, who is your target?

Evolution- How are you growing?
What is your sustainability plan?


FTP owner talks Faith & Business on Faith901.com

Excerpt from Faith901 Interview of Owner TJ Jefferson....
VIEWS: Fresh Touch Publicity

"What advice would you give to people who are considering the entrepreneurial path but are nervous about it or don’t know where to begin?

Go for it, even beyond your nervousness. Figure out what it is that you want to do. Understand your why; this is key! Research the market. Highlight your support system. There are going to be naysayers, even from the people closest to you – a significant other, family and friends. So identify the ones who won’t let you quit when it gets tough, who will pray for AND with you, who will celebrate with you, who will just listen if you need to vent, who will refer you, who will connect you with key people or information.

I have a specific person to call for my venting sessions, for a word of encouragement, for a scripture reference, for prayer, for celebrating with me and definitely, who will check me if I’m wrong. Then figure out a way to incorporate YOU in the business setup or your entrepreneur endeavor. With the information age that we’re in, people don’t buy into businesses/brands anymore, they buy into people. If the people like you, they’ll buy from you." READ THE REST AT FAITH901.COM.

FTP Owner TJ Jefferson Starting Fiscal Year with Lots of Visibility

Memphis, Tenn. – Fresh Touch Publicity’s Principal Owner TJ Jefferson is beginning the fiscal year with four opportunities to expand her brand in front diverse audiences.

She kicks off August 12 with speaking to 12 mentors and their mentees from the local nonprofit organization Girlz Life about “Social Media Responsibility” with an interactive activity that will start the conversation between the mentors and mentees.

Next, TJ will moderate the “Redefining Philanthropy” session during the Memphis Urban League Young Professional’s “Uniting to Lead” Empowerment Conference at the Hilton Hotel on August 23. She sits on a few nonprofit boards, such as MULYP, and she organizes her own fundraiser every year for a local nonprofit organization through FTP’s “The Simply Giving Project”.

“Initially, TJ was on the panel but we asked her to moderate because she has such a great personality,” MULYP President Cynthia Daniels said.

The “Memphis Startup” group meets monthly at the University of Memphis and TJ will be speaking to them about Public Relations and its importance for the long-term goals of any business.

TJ ends the month with Fresh Touch Publicity hosting an encore presentation of the “The Social Media Circuit Training” workshop August 30. The interactive workshop gives quick social media know-hows to incorporate into businesses and nonprofit organizations’ profiles immediately.

“All of these opportunities show me that it’s time to step from behind FTP,” TJ says. “This day in business, people don’t buy in to company brands alone; they buy in to people.”

Born2Win Fundraiser Spotlights Choir Full of Domestic Violence Survivors

Memphis, Tenn.- The Walk Into A New Life (WIANL) nonprofit will present a choir comprised of domestic violence, sexual assault/abuse and cancer survivors in its inaugural “Born2Win: A Survivor’s Story” Fundraising Concert at the Great Hall in Germantown on Friday, June 6th. Fresh Touch Publicity has teamed up with The Sharen Rooks Agency and various female-owned public relations agency to bring awareness to this event and the survivor’s stories. The proceeds will benefit WIANL.
 
This monumental event is designed to offer survivors the opportunity to grace the stage through inspirational music. The organizers of this groundbreaking event are currently seeking 40 participants for the mass choir. All participants will receive a t-shirt, CD/DVD of the event and have the opportunity to co-author a published book slated to be released in the Spring 2015.
 
Born2Win will break the chains from these women being victims into being victors,” said TJ Jefferson, FT’P’s owner. “This event is one of those hidden jewels that we plan to bring to the masses. These issues are too important to keep ignoring.”
 
Anyone who has overcome any adversity, including, but not limited to, domestic violence, sexual assault, cancer, poverty or homelessness would greatly benefit from the brotherhood and sisterhood of this grand display of survival, courage and community support. If you or someone you know would like to participate, details of the event and a complete list of sponsors, you can go directly to the eventbrite page, http://bit.ly/1hunZSq or call 800-971-8016.
 
Walk In A New Life, Inc’s mission is to stop domestic violence and help stabilize victims using education and microenterprise development. WIANL strives to provide innovative opportunities to advocate education regarding domestic violence as well as teaching the necessity of creating self sufficiency, self worth and independence in a positive and realistic way. WIANL believes in providing individuals with the proper tools, resources and referrals needed to remove the fear and safely walk into a new life.