Three Tips to Gain Strength, Grow Numbers, & Enhance Your Org’s Reputation

Three Tips to Gain Strength, Grow Numbers, & Enhance Your Org’s Reputation

Strengthening current members while still focusing on attracting new ones AND trying to set a better reputation in the community can often be a difficult task for any faith-based organization. Creating a positive perception of your organization in the community provides a critical foundation for the communication and other evangelistic efforts later on down the road. Here are three quick tips to pursue immediately:
 
1. Adapt to the Changes Happening Within Your Community
The best businesses in the world have incredible talent, but it will mean nothing if they can’t readily adapt to change. Communities and their focus, goals, etc are constantly changing and being in the know of these changes is essential. For instance, knowing which social media entity is popular amongst your demographics and/or what they read more- the newspaper, online blogs, parenting magazines, or do they simply use social media for news, events, updates, etc. Also, make sure that people can reach out to you by having all of your contact information displayed correctly on your building, appropriate websites, including your own and any other publication.
 
2. Match Strengths to Roles within the Organization
In unifying an organization, internal strength is a key factor in the amount of success that will be had. When “the bottom falls out of an organization” it is usually because the leadership committee is not equipped to deal with the issues that it faces. It is vital that the leadership team be placed in their proper roles and the goals should be made clear with members of the entire congregation or group. For instance, if someone is great at greeting patrons at the door, don’t place that person in a hidden office to file paperwork. When the right person is doing the right tasks, more work towards the ultimate goal can be achieved.
 
3. Partner with Your City-Reach out to Your Community
Proverbs 22:1 says, “A good name is more desirable than great riches; to be esteemed is better than silver or gold.” Establishing a good reputation or reversing a negative reputation is quite the chore. An organization’s reputation should be a direct reflection of the true character that is expressed within the organization. An amazing way to boost your reputation within the city is to partner with other associates such as non-profit organizations or other faith-based businesses. Offering your services to other associations during charitable projects or events can help your organization make connections within the city while benefiting others. Something as simple as handing out free water bottles at a little league game can infer that your organization is building its rapport with the community.
 
Start with these easy small steps or you can contact Fresh Touch Publicity to help facilitate these changes and you organization well on its way.
 
By: Rachel Brandon
@Rach_Brandon

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